Wednesday, July 24, 2024

Sparking WanderLOVE: The 2023 HSMAI Adrian Awards


The Adrian Awards have been an emblem of excellence in hospitality promoting, digital advertising and marketing, and public relations for over six a long time. The stage is about for the 2023 HSMAI Adrian Awards again in New York Metropolis. This yr’s theme, WanderLOVE, is the clarion name to those that maintain journey of their hearts year-round, an anthem celebrating charming campaigns, adverts, and experiences which have kindled an unwavering devotion to exploration throughout the globe.

Embracing the WanderLOVE Spirit

“WanderLOVE” is an invite to relive the moments that made journey part of our hearts. This yr, the highlight shines on extraordinary tasks which have rekindled the flames of wanderlust, respiratory life into desires and recollections. Because the submission deadline of September 8 approaches, we urge you to share your tales of inspiration and transformation, campaigns which have propelled hearts and minds to embrace new horizons, and initiatives which have drawn the world nearer by means of shared journeys.

The Future is Now: Synthetic Intelligence and ESG

With innovation as our compass, we’re thrilled to introduce two trending classes that symbolize the way forward for the hospitality panorama – Synthetic Intelligence (AI) and Environmental, Social, and Governance (ESG).

In an period of boundless potentialities, AI continues to revolutionize how we join and interact. Submissions can embrace campaigns or ways leveraging synthetic intelligence to affect the shopper journey; consisting of, however not restricted to, chatbots/digital assistants, content material creation, web site builds, sentiment evaluation, information evaluation, pricing instruments, and forecasting instruments.

ESG, then again, displays the essence of accountable journey, shaping a extra sustainable and equitable future for all. Entries ought to successfully showcase their dedication to social points, variety, and sustainability, in addition to their authenticity in demonstrating their values to their workers, potential workers, and potential visitors.

The Adrian Awards, from their inception practically seven a long time in the past, have mirrored our trade’s evolution to the digital age we now inhabit. Within the journey of WanderLOVE, the 2023 HSMAI Adrian Awards await your contributions, your inspirations, and your tales of boundless exploration.


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