Saturday, July 20, 2024

STR, TE decrease progress forecast for U.S. accommodations


STR and Tourism Economics lowered their year-over-year progress projections within the revised 2023-24 U.S. lodge forecast simply introduced on the fifteenth Annual Resort Knowledge Convention.

For 2023, progress in income per out there room (RevPAR) was lowered by 0.5 proportion factors, as a result of a 0.6ppt downgrade in occupancy progress. Whereas that RevPAR progress stays above the long-term historic common, many of the improve was frontloaded to the early portion of the 12 months. For 2024, the RevPAR progress projection was additionally lowered 0.5ppts on a 0.5ppt downgrade in occupancy. Common each day fee (ADR) was upgraded 0.1ppts for 2023 however stored flat for 2024.

— Supply: STR

We introduced down our progress projections with the business in a interval of normalization. Final quarter, demand underperformed projections within the luxurious phase with vacationers pulling again on their leisure spending or choosing abroad journeys, in addition to the midscale and economic system portion of the market as a result of recessionary results. There have been conflicting indicators of financial slowdown and the impression on shopper sentiment, however hoteliers stay optimistic, particularly these within the middle-to-higher finish of the market. Plenty of the normalization we now have seen within the information helps that optimism with a gradual uptick in enterprise journey and continued enchancment within the main markets. ADR progress charges have moderated because the impacts of inflation and record-breaking leisure journey have waned, however our forecasted progress charges are nonetheless skewed towards the upper-end accommodations with a rate-focused efficiency technique.  Amanda Hite, STR President

— Supply: STR

The economic system has remained resilient, however the cumulative results of previous interest-rate hikes by the Federal Reserve and banks dialing again on lending will contribute to a light recession later this 12 months. The impression of this slowdown on lodging demand might be restricted, as group and enterprise journey exercise rebuilds, worldwide guests return, and leisure vacationers proceed to seek out room in family budgets to prioritize journey.  Aran Ryan, director of business research at Tourism Economics

Just like the earlier model of the forecast, revenue progress might be restricted in 2023 with slight enchancment anticipated for 2024.

— Supply: STR

About STR

STR gives premium information benchmarking, analytics and market insights for the worldwide hospitality business. Based in 1985, STR maintains a presence in 15 nations with a North American headquarters in Hendersonville, Tennessee, a world headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), a number one supplier of on-line actual property marketplaces, info and analytics within the industrial and residential property markets. For extra info, please go to and


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