Thursday, October 24, 2024

RVE 224: Making a Content material Advertising and marketing Plan for Your Enterprise with Liz Smith

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This publish might include affiliate hyperlinks. See our affiliate disclaimer right here.

Work received in the best way of journey.

Till, in fact, Liz noticed an image of Richard Branson in a hammock.

That was all it took for Liz to appreciate it was her dream to have the ability to work from wherever. So she stop her job and flew midway around the globe.

Liz shares extra of how she began full-time touring in the beginning of immediately’s interview. However the coronary heart of this episode is all about content material advertising and marketing for your corporation.

Liz runs her Pop Digital Media along with her husband Josh and digital advertising and marketing covers soooo many issues. We’ve had a ton of entrepreneurs on this podcast, however one factor Liz factors out that we’ve seen is that as a result of advertising and marketing is so broad, you could find essentially the most success as a marketer, however actually specializing in one facet of selling.

For Liz, that’s content material advertising and marketing, or as we prefer to name it, enjoying the lengthy sport. This isn’t about getting a buyer proper now, it’s about getting a movement of consumers for the following few years.

In immediately’s episode, Liz shares quite a lot of useful suggestions and processes for growing a content material advertising and marketing plan from scratch so if you happen to aren’t doing content material advertising and marketing for your corporation, this can be a nice interview that can assist you get began. Heath & Liz additionally cowl:

  • The just about unbelievable story of touchdown her first consumer 

  • The method earlier than making a content material advertising and marketing plan

  • The most important mistake individuals make when growing their advertising and marketing plan

  • How one can create a buyer profile or avatar

Liz additionally has some free assets that can assist you get began growing your marketing strategy, figuring out your ultimate buyer, and auditing your corporation which you’ll be able to obtain free of charge on her web site right here.


Right now’s episode is sponsored by ID Plans (and it’s really much less of a sponsorship than it is a chance). ID Plans is a software program and repair firm based mostly in Tampa Florida that gives options for property managers.  Over the previous 20 years ID Plans has been in a position to rent quite a few full-time RVers who assist survey business properties and they’re at present seeking to rent 3-5 extra extra RV groups.

I’ve seen quite a lot of corporations who rent RVers, and that is one you can make a close to full-time revenue virtually instantly. You’ll obtain coaching for the software program, be capable to park your motorized RV proper on the job websites, and run the entire enterprise out of your RV.

You may request extra info at [email protected].


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