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PURE WELLNESS, the main supplier of turnkey wellness premium rooms, offering a refreshing and enjoyable expertise to visitors, right this moment introduced its expanded partnership with Atrium Hospitality, one of many nation’s largest resort operators. The deepened alignment will add roughly 70 new properties to the Pure Wellness portfolio spanning a wide range of resort manufacturers together with Hilton, Marriott, IHG, and Wyndham, amongst others. Over the subsequent six months, 32 resorts (360 rooms) shall be transformed, with an extra 36 resorts (365 rooms) set to hitch the portfolio in 2024 – bringing the entire variety of Pure Rooms to 874.
We couldn’t be extra excited to take this subsequent step with award-winning Atrium Hospitality, rising our presence from simply 11 of Atrium’s resorts to a wider vary of the corporate’s resort administration portfolio. The addition of those new areas will permit us to learn a bigger viewers with a higher footprint, enabling the wellness-minded traveler to extra simply discover a Pure resort throughout america. This has been an ideal partnership through the years, and we’re trying ahead to this subsequent development chapter. Haley Payne, Head of Industrial at Pure Wellness
Pure Wellness first started working with Atrium Hospitality in 2011 with the primary Pure Room conversions happening on the Atlanta Marriott Buckhead Resort & Convention Heart and the Westin Southfield Detroit. The Pure Wellness staff continued to improve rooms to extra properties by means of 2018, bringing the entire variety of Atrium resorts to 11. At the moment, Pure Wellness maintains and companies a complete of 509 rooms throughout Atrium-managed properties all through the nation, offering turnkey options that guarantee worry-free operations.
We’re delighted to accomplice with Pure Wellness to offer visitors with a premium room sort and a wellness-focused keep. Atrium’s enhanced collaboration with Pure Wellness embodies our shared imaginative and prescient of providing visitors a whole-room method to a really refreshing, enjoyable ambiance that exceeds expectations. Collectively, we goal to redefine wellness-focused hospitality. Kimberly Furlong, Chief Industrial Officer at Atrium Hospitality
The expanded partnership is a testomony to the continued energy of the Pure Wellness program, well being advantages, and financial benefits for house owners and operators. It additionally signifies Atrium Hospitality’s dedication to catering to the wellness-minded traveler and the income alternative of providing a premium room sort.
As a part of its dedication to remaining business-driven, Pure Wellness shall be launching enhanced income reporting for companions within the coming months and can proceed to pivot its concentrate on the wellness-minded traveler.
About Pure Wellness
Pure Wellness is the business chief in antiviral, anti-microbial, and hypoallergenic options for resorts and resorts. In partnership with each main resort model, Pure Wellness offers hoteliers the power to supply a premium room sort with purified air, a virus and bacteria-free surroundings, and hypoallergenic bedding. Supplied in 1000’s of rooms nationwide, a Pure room will be positioned utilizing the corporate search device at www.pureroom.com/find-a-pure-room.
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