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- The resort chain presents its growth plan at Fitur, emphasising its presence within the Caribbean, Southeast Asia, and new markets within the Mediterranean, corresponding to Albania, the place it’s already the main resort chain
- In 2023, the corporate signed 26 new tasks and opened 12 inns, whereas in 2024, it plans to open greater than twenty
Meliá Lodges Worldwide, the main resort chain in Spain, has introduced a robust push for its worldwide growth, as revealed as we speak at Fitur – the Madrid Tourism Truthful – by its President and CEO, Gabriel Escarrer. He said, ‘The way forward for our firm includes changing into bigger and higher managers, which implies including a minimal of 1 resort each two weeks. This development shall be extremely qualitative, focusing significantly on the luxurious and premium segments, in partnership with the trade’s finest companions and consolidating our management within the resort sector within the Caribbean, Southeast Asia, and the Mediterranean.
Escarrer reviewed the growth outcomes of the corporate in 2023, throughout which Meliá signed 26 new tasks and opened a dozen inns, concluding the 12 months with 350 operational inns and 92,057 rooms, plus one other 64 tasks within the strategy of opening (with 13,524 rooms). Among the many most up-to-date additions, notable ones embody Gran Meliá Nha Trang (Vietnam) or Palazzo Cordusio Gran Meliá (Milan, Italy), the Ngorongoro Lodge, Meliá Assortment (Tanzania), Meliá Durres (Albania), and the INNSiDE Bangkok Sukhumvit, their first resort within the Thai capital.
In 2024, the corporate’s growth plans will stay equally bold, with an preliminary purpose of opening greater than twenty inns and persevering with to signal as many new tasks. One of the crucial important tasks for this 12 months is the Torre Melina Resort, Gran Meliá, which opens its doorways as we speak in Barcelona, thus reclaiming one of many metropolis’s most iconic 5-star inns, the previous Resort Juan Carlos I. Particularly important would be the development of the luxurious model ME by Meliá, which in 2024 will land in locations corresponding to Lisbon, Malta, Málaga, Sayulita, and Guadalajara (the latter two in Mexico). The Zel model, a results of collaboration with Rafa Nadal and which debuted final 12 months in Mallorca, will see the opening of a brand new resort in Tossa del Mar (Girona) this 12 months, with extra tasks in Sayulita (Mexico), Madrid, and Punta Cana (Dominican Republic).
Escarrer additionally highlighted the notable growth of the group in Mexico, the place it plans to double its present portfolio, and consolidates its dedication within the Dominican Republic, aiming to ascertain a ‘totally Meliá vacation spot,’ that includes probably the most modern ideas of its manufacturers Paradisus by Meliá, Meliá Lodges & Resorts, and Zel. Escarrer additionally introduced a brand new settlement of intent for the event of what would be the third resort within the tourism undertaking at the moment underway in Puerto Plata.
One other space of growth offered by Escarrer is Saudi Arabia. On this regard, Meliá has just lately introduced a brand new letter of intent with Gulf Actual Property Firm to handle a 220-room resort in Half Moon Bay, south of Al-Khobar.
Likewise, he highlighted the numerous development of The Meliá Assortment model, which is able to double from 8 to 16 inns within the coming years, reinforcing the corporate’s dedication to the luxurious section. On this regard, the signings of two boutique inns in Mallorca and one in Cádiz had been just lately introduced, with the latter changing into the primary 5-star resort in its historic centre.
Albania: the opening of a brand new tourism market
After opening its first resort in Albania in 2022, Meliá is main the event of the worldwide resort sector, because it has completed in different pioneering locations within the Mediterranean. The corporate opened one other two inns in 2023 and at the moment has 13 extra within the strategy of opening, totalling over 3,000 rooms (operational and within the pipeline). The 2 newest tasks had been simply signed this 12 months: the ME Tirana and the Meliá Velipoja.
In accordance with Escarrer, ‘The dedication of the private and non-private sectors to open Albania’s doorways to worldwide tourism is an unmistakable signal of this nation’s super potential. A testomony to that is the presence of the Albanian Prime Minister, Edi Rama, right here with us as we speak, endorsing our sturdy dedication to the vacation spot’. The Prime Minister, together with the Minister of Tourism and Surroundings, Mirela Kumbaro, participated in Meliá’s presentation at Fitur to help the corporate’s growth plans. Meliá is already the main worldwide resort chain within the nation.
About Melia Lodges Worldwide
Based in 1956 in Mallorca (Spain), Meliá Lodges Worldwide operates greater than 380 inns (portfolio and pipeline) all through greater than 40 nations, underneath the manufacturers Gran Meliá Lodges & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Lodges & Resorts, The Meliá Assortment, INNSiDE by Meliá, Sol by Meliá and Falcon’s Resorts by Meliá, plus a large portfolio of affiliated inns underneath the “Affiliated by Meliá” community. The Group is without doubt one of the main corporations in resort inns worldwide, whereas additionally leveraging its expertise to consolidate the rising section of the leisure-inspired city market. Its dedication to accountable tourism has led the Group to change into probably the most sustainable resort firm in Spain and Europe, in accordance with the final S&P World Company Sustainability Evaluation (Silver Class). It additionally has ranked seventh within the Wall Road Journal’s record of the 100 most sustainably managed corporations on the earth (and the main journey firm) and is the one Spanish journey firm included within the record of “Europe’s Local weather Leaders 2021” by Monetary Instances. Meliá Lodges Worldwide can be included within the IBEX 35 Spanish inventory market. For extra data, go to www.meliahotelsinternational.com
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