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Nairobi — Kenya has been elected to chair the United Nations World Tourism Group’s (UNWTO) Committee on Tourism and Competitiveness, solidifying its place as a frontrunner within the world tourism business.
The announcement was made on the first assembly of the committee held on the UNWTO headquarters in Madrid, Spain.
The Ministry of Tourism mentioned that Kenya received the place after two rounds of voting, defeating robust bids from Thailand and Malta.
“This vote demonstrates the arrogance that UNWTO member states have in Kenya’s management and talent to steer the group’s agenda on tourism competitiveness,” Tourism Cupboard Secretary Alfred Mutua mentioned.
He added that tourism is a key pillar of the Kenyan financial system, noting that chairing the committee would enable synergy with different UNWTO members in shaping coverage, constructing partnerships, and selling greatest practices in tourism.
“We will champion initiatives that can assist in the creation of jobs, defending of the planet in addition to driving inclusive progress that may be felt and be impactful inside communities,” he added.
UNWTO Government Director and Particular Consultant to the United Nations in Geneva, Zoritsa Urosevic, expressed confidence within the nation’s means to steer the Committee successfully.
“I commend Kenya for its dedication to sustainable tourism improvement. As one of many necessary tourism economies in Africa, Kenya will deliver beneficial expertise and experience that can lead the Committee’s work in enhancing competitiveness and accountable tourism throughout UNWTO member nations,” Urosevic mentioned.
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The Tourism Ministry had appointed Wausi Walya, Public Relations and Company Communications Supervisor on the Kenya Tourism Board, to steer the pitch for Kenya because the designated technical officer and appointed focal particular person for the technical committee by the Ministry.
Kenya’s profitable bid was anchored on its tourism competitiveness pillars, comparable to vacation spot advertising, diversified tourism choices, sustainable tourism practices, cultural and pure heritage, coaching, and abilities improvement applications, in addition to improvements and expertise, amongst different strengths.
The nation’s infrastructural improvement strides in areas of roads, airports, and hospitality amenities have been additionally highlighted as key enablers which have unlocked progress potential for the sector.
The UNWTO Committee on Tourism and Competitiveness acts as a platform for cooperation between Member States to boost the competitiveness of their choices, promote innovation, and make sure the sustainable progress of tourism worldwide.
Kenya takes over the chairmanship for 3 years and can maintain the place between 2024 and 2027.
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