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- HOTEL TYPE: Group (A part of Megaworld Company)
- SOLUTIONS USED: Revinate Advertising and marketing, Revinate Visitor Suggestions
- REGION: APAC
- GOAL: Improve direct bookings by way of e-mail channel
- STRATEGY: Leverage visitor database to personalize e-mail
- RESULTS: 18,712,253 Php since 2020 in direct reserving income by way of e-mail advertising
Meet the client
Revinate is a significant device for us to remain meaningfully related with previous visitors and in producing repeat enterprise. Jayme Cuarentas, Digital Advertising and marketing Officer, Belmont Lodge Manila
The model
Belmont Lodge Manila is a 4-star lodge strategically situated throughout from the airport, NAIA Terminal 3, and inside the famend leisure vacation spot of Newport Metropolis in Manila. It’s a“dwelling away from dwelling” for native and worldwide enterprise vacationers in addition to vacationers who search comfort, security, and consistency in glorious service. Belmont Lodge Manila is proudly a neighborhood model that’s a part of Megaworld Lodges & Resorts – one of many largest hospitality chains within the Philippines.
The problem
In 2020, the advertising group at Belmont Lodge Manila realized that they weren’t protecting tempo with their digital transformation targets. Each time they needed to succeed in out to previous visitors, they wanted to manually export lists from the PMS, reviewing them fastidiously for duplicates or upcoming visitors, earlier than sending emails. Because of how guide and time-consuming the checklist growth and e-mail creation course of was, emails have been sometimes generic in nature, with little personalization. In consequence, engagement was low and sends have been sporadic.
The scenario was much like a problem the Belmont Lodge Manila confronted near a decade in the past when it got here to accumulating and responding to visitor suggestions. The lodge didn’t have the suitable know-how platform in place to assist them mixture, analyze, and reply to visitor suggestions.
In 2015, they turned to Revinate Visitor Suggestions to assist them automate the method of requesting, responding, and leveraging visitor suggestions to drive new bookings and enhance the visitor expertise. The funding paid off, so that they as soon as once more received in contact with Revinate to assist them with e-mail advertising.
The answer
As soon as Revinate Advertising and marketing was carried out on the lodge, the employees had entry to all visitor knowledge in a single place. The view into visitor loyalty and preferences permits the group to acknowledge repeat visitors at check-in and guarantee personalised keep experiences.
Entry to visitor knowledge was a game-changer for advertising initiatives. As soon as restricted to generic promotional emails, the advertising group can now simply phase the database to ship personalised communications to visitors, particularly round holidays. The latest marketing campaign (featured proper) drove greater than 293 room nights for the property. These one-time inspirational campaigns obtained a median open price of 31% and have contributed a lot income that e-mail advertising is now a number one direct reserving advertising channel.
The mixing with Revinate Visitor Suggestions ensures that each visitor that checks out receives a survey request within the post-stay e-mail. Digital Advertising and marketing Officer Jayme Cuarentas shares, After visitors fill out the survey, Revinate easily directs them to particular on-line platforms, enhancing our lodge’s visibility. This has not solely made the suggestions course of extra environment friendly however has additionally considerably contributed to the general promotion of our property. As well as, Revinate Visitor Suggestions has revolutionized how we assess and improve our services and operations, leading to a major uplift within the high quality of our providers and finally the visitor expertise.
The outcomes
For years, Revinate Visitor Suggestions has been an indispensable platform for crucial suggestions monitoring, serving to the group perceive and enhance the visitor expertise. Now, with the addition of Revinate Advertising and marketing, additionally it is a major income driver for Belmont Lodge Manila.
Jayme says, Since starting with Revinate Advertising and marketing, the lodge has efficiently generated 18,712,253 Php in direct bookings, with near 8M Php on this 12 months alone. It’s a main device for us to remain meaningfully related with previous visitors and in producing repeat enterprise.
About Revinate
Revinate empowers hoteliers to immediately join with their visitors.
Our Visitor Knowledge Platform and communication options unlock income for hoteliers and put them in charge of the total visitor expertise — preliminary analysis, reserving, check-in, all through the keep, and even after try — all by way of the communication channels that visitors choose, whether or not it is voice, textual content, e-mail, or net.
Greater than 12,000 resorts globally financial institution on Revinate to drive direct income and ship pleasant visitor experiences.
Ask us how we do it. Go to our web site to get a demo.
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