Patagonia Will get Deep in ‘The Meaningless Pursuit of Snow’

Over 1 million People interact in backcountry snowboarding yearly. They’re the die-hards, the explorers, the fanatics. They’re the form of skiers who’re keen to place all of it on the road, and who get pleasure from “kind 2” enjoyable. The game is rising sooner than it ever has earlier than. Extra individuals are venturing out into the backcountry throughout the U.S. than ever.

The lingering existential query is: Why? What’s the purpose of placing in a lot effort, weighing a lot danger, to go up, simply so you possibly can come again down? To the alien eye, it will look like a meaningless pursuit.

Patagonia delves deep into that excellent thriller in its feature-length movie, The Meaningless Pursuit of Snow. The movie follows 5 devoted backcountry skiers from around the globe, to seek out out what retains them climbing. For some, it’s the connection to nature. For others, it’s the backcountry snowboarding neighborhood or the enjoyment of battle.

However throughout the board, it’s one thing non secular and intangible. It’s one thing stunning they’ll’t simply describe. And it’s one thing they intend to pursue for the remainder of their waking lives.

For extra movies and have movies from Patagonia, try the model’s YouTube web page.

Runtime: 65 minutes