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- Alternative Motels EMEA and Sercotel have signed a brand new Distribution Settlement overlaying key worldwide feeder markets into Spain
- Alternative Motels EMEA and Sercotel will undertake joint business and advertising and marketing actions over the approaching months, together with a European roadshow and may have a joint presence at IBTM World 2023
Alternative Motels EMEA, the 100% franchise-focused resort firm, has signed a brand new Distribution Settlement with main Spanish resort chain Sercotel.
Alternative Motels EMEA and Sercotel have collaborated since 2018 to deliver collectively Alternative’s and Sercotel’s distribution channels and this new Distribution Settlement will see the 2 firms undertake business and advertising and marketing actions targeted on driving ahead incremental income.
The businesses have launched into a European roadshow to showcase their joint portfolio to company shoppers throughout the UK, France, Germany and the Netherlands.
A key focus for each is MICE and Alternative Motels EMEA and Sercotel will goal the MICE trade by way of a co-branded sales space and a consumer occasion at IBTM World 2023 in Barcelona.
Raul Ramirez Sanchez, Chief Section & Worldwide Operations Officer stated “Our five-year collaboration with Sercotel Motels is a testomony to our shared imaginative and prescient to construct a mutually helpful relationship and leverage synergies between our two firms,”
“Now we have a productive collaboration thus far and this new distribution settlement additional helps our progress technique in a number of key markets throughout EMEA. We look ahead to persevering with to increase our joint presence throughout the area over time to come back.”
José Rodríguez, CEO at Sercotel, added: “Persevering with our alliance with Alternative Motels EMEA is good news. With this distribution settlement, we take a big step ahead in our worldwide progress, enabling us to spice up our enterprise in key European markets, in america, and in others international markets the place Alternative has a presence.”
Sercotel has seen the very best progress ranges of most Spanish resort teams the lately.
About Alternative Motels EMEA
Alternative Motels EMEA™ is represented below the Ascend Lodge Assortment™, Clarion™, High quality™ and Consolation™ manufacturers, in France, Germany, Italy, the Czech Republic, and Turkey. Alternative Motels Worldwide, Inc., the guardian firm of Alternative Motels EMEA, with greater than 7,000 resorts representing almost 600,000 rooms, in 35 international locations and territories, is among the largest resort teams on this planet (as of December 31, 2021). For extra info, go to: https://www.choicehotels.com.
Ahead-Trying Assertion
This communication consists of “forward-looking statements” about future occasions, together with anticipated resort openings and a model refresh for the regional model portfolio of Alternative Motels EMEA. Such statements are topic to quite a few dangers and uncertainties, together with development delays, availability and price of financing, acceptance of manufacturers, and the opposite “Threat Components” described within the Annual Report on Kind 10-Okay and the Quarterly Studies on Kind 10-Q of Alternative Motels Worldwide, Inc., any of which may trigger precise outcomes to be materially totally different from our expectations.
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