Sunday, September 22, 2024

Affinity Interactive to Renovate and Rebrand Silver Sevens Lodge & On line casino because the Continental On line casino & Lodge in Las Vegas

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Affinity Interactive (“AI”), a number one omni-channel media, on-line, and gaming operator, introduced at this time that Silver Sevens Lodge & On line casino will bear an intensive renovation and rebranding transformation, rising as The Continental On line casino & Lodge. This iconic vacation spot will likely be characterised by a spectacular rooftop bar and lounge, providing breathtaking views of the dynamic Las Vegas skyline, and can herald the long-awaited return of Pink Taco to Las Vegas because the flagship eating institution.

The Continental On line casino & Lodge is a nostalgic tribute to the golden space of Las Vegas, celebrating a wealthy legacy of pleasure, approachability, and worth, beloved by locals and guests alike for gaming and hospitality.

To reinforce the general visitor expertise, AI will likely be making substantial investments in gaming choices and introducing a variety of distinctive eating choices. Notably, after a six-year absence, the famend Pink Taco will return to Las Vegas, solidifying its standing as a premier eating and nightlife vacation spot.

Pink Taco was born of native tradition and formed by the spirit of rock and roll. With each salted rim, Pink Taco is redefining the eating trade – crafting an expertise that’s daringly imaginative, unapologetically genuine, and 100% unfiltered. The menu boasts mouthwatering delicate tacos, completely crafted drinks, and unforgettable nights.

“This marks an thrilling chapter for our property and firm, aligning with our upcoming ZCG/Scuderia Ferrari Crew Accomplice Fan Zone occasion for the Las Vegas Grand Prix. Our imaginative and prescient is to raise the on line casino and resort expertise at Silver Sevens whereas remaining true to its historical past,” stated Andrei Scrivens, Chief Govt Officer of Affinity Interactive. “The Continental model reaffirms our dedication to delivering a novel, distinctive, and value-driven expertise to our neighborhood, whereas additionally contributing to Las Vegas’ rising popularity as a world sports activities and leisure vacation spot.”

About Affinity Interactive

Affinity Interactive is an omni-channel media, on-line, and gaming trade chief with an expanded suite of on line casino and on-line gaming choices. Combining main regional casinos in Nevada, Missouri and Iowa with superior expertise, digital and media platforms, and a web based betting presence, Affinity Interactive has practically 1 million mixed clients and is positioned to capitalize on the continued momentum in sports activities betting and iGaming globally. Affinity Interactive firms additionally embrace: the long-lasting Every day Racing Type, “America’s Turf Authority since 1894” for horse racing and sports activities fans all through North America; DRF Bets™, considered one of America’s fastest-growing on-line and cellular wagering platforms; and DRF Sports activities, which gives followers with unique up-to-date sports activities betting stats, insights and evaluation on all main U.S. sports activities and leagues. For extra data, please go to affinityinteractive.com, DRF.com, bets.DRF.com and DRF.com/sports activities.

Affinity Interactive is a portfolio firm of Z Capital Companions, L.L.C., the personal fairness fund administration arm of Z Capital Group, L.L.C. (“ZCG”). ZCG is a number one, privately held service provider financial institution comprised of personal markets asset administration, enterprise consulting companies, expertise growth and options. ZCG has a world crew comprised of over 400 professionals. (www.zcg.com)

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