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Malawi has on Wednesday launched “Go to Malawi” branded taxi in London in a bid to place Malawi as one of the best tourism vacation spot on the planet.
Minister of Tourism Vera Kamtukule launched the taxi in London together with some ministry and embassy officers.
Writing on her face ebook wall, Kamtukule stated this endeavour isn’t merely about placing a taxi on the streets of a overseas metropolis.
“It is a image, a tangible illustration of our unwavering dedication to make use of modern vacation spot advertising and marketing initiatives.
“Initiatives like this branded taxi play an important function in our ongoing efforts to construct the Malawi model,” she says.
She says the story Malawi is telling the world isn’t just in regards to the nation’s beautiful landscapes, warm-hearted individuals, or the wealthy tradition.
“It is a couple of nation on the rise, a nation that believes in its potential, and a people who find themselves united of their willpower to showcase Malawi’s greatness,” she says.
Kamtukule stated “Go to Malawi” taxi is not only a mode of transportation; it is a cellular ambassador.
“Because it cruises by way of the colourful streets of London, it carries with it the hopes, goals, and guarantees of Malawi.
“With each passenger it transports, it whispers tales of the Heat Coronary heart of Africa.
“It shares the magic of Lake Malawi, the splendor of Mulanje Mountain, and the cultural richness of our land,” she says.
She says this isn’t nearly reaching worldwide audiences; it is also about connecting with them.
The minister says when a Londoner steps into this taxi, he ought to really feel part of our world, they need to see Malawi as an inviting, vibrant, and accessible vacation spot.
“Right now, on this various and cosmopolitan metropolis, we’re unveiling our aspirations and showcasing our dedication to international tourism.
“As we launch this taxi, we’re launching a chunk of our hearts. It is a testomony to our imaginative and prescient, our goals, and our dedication to changing into the last word journey vacation spot,” says Kamtukule.
She says the federal government intends to launch related taxi providers in Manchester and different cities.
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