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ROCKVILLE, Md. – Alternative Motels Worldwide, Inc. (NYSE: CHH), the challenger within the upscale phase, continues its progress, opening two Cambria Motels in standard locations this previous October, and breaking floor on two others. The newly opened properties, positioned in Austin, TX, and Lake Placid, NY, be a part of a set of greater than 60 open Cambria Motels positioned across the nation and an upscale portfolio of eight manufacturers, together with Radisson Blu, the Ascend Resort Assortment, Radisson and Radisson People with motels all over the world.
Alternative Motels not too long ago employed Indy Adenaw as senior vp and normal supervisor, upscale manufacturers to develop Alternative’s upscale portfolio of eight manufacturers. Indy is a hospitality business veteran who has each led the turnaround of, and the launch of, a number of well-known lodge manufacturers. Becoming a member of Indy in serving to to strengthen the manufacturers for customers and builders alike is Alexandra Coleman, vp, upscale model administration, and Patrick Curran, director of meals & beverage, upscale manufacturers. Senior vp, upscale growth, Mark Shalala continues to guide growth throughout the phase and is joined by Marissa Ballan, Alternative’s new head of growth for the Radisson Blu model.
I am excited for the way forward for Alternative’s upscale phase. We’re opening world-class motels, offering homeowners and operators with our best-in-class franchisee-facing know-how platforms, are reinvigorating our Alternative Privileges loyalty program. Now we have a devoted, robust group of execs working to develop the efficiency of our motels throughout the phase. Indy Adenaw
The current additions to the Cambria Motels portfolio be a part of 4 different properties beforehand opened this 12 months and add to the 14% progress the model has seen this 12 months. The brand new locations embrace:
- Cambria Resort Austin Downtown
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- Located within the coronary heart of Austin’s downtown space, this 15-story, 212-room fashionable lodge is centrally positioned to town’s high points of interest, together with Rainey Road Historic district, the Austin Conference Heart, College of Texas at Austin, and thriving nightlife. The property captures the mixture of town’s southern coronary heart, western spirit, and Yankee mind, accompanying Cambria Resort Austin Airport and Cambria Resort Austin Uptown as a trifecta of properties within the Texas State Capital, one of many nation’s quickest rising cities.
- Cambria Resort Lake Placid – Lakeside Resort
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- Situated at 2125 Saranac Ave, this three-story, 185-room lakeside resort will permit visitors to immerse themselves in the fantastic thing about the Adirondack Mountains and beautiful views of Lake Placid. Drawing local-design inspiration from the four-season great thing about the realm, the resort boasts fashionable, upscale facilities and handy entry to Lake Placid space’s high points of interest just like the Lake Placid Olympic Heart and Major Road points of interest.
Cambria Motels broke floor on two extra properties within the Dallas-Fort Value space in October 2023; the Cambria Resort Fort Value and the Cambria Resort Northlake. Each are anticipated to open in Summer time 2025, including to Cambria Motels’ rising lineup of 8 Lone Star State properties.
Cambria Motels are award-winning – having been acknowledged as the highest upscale model within the J.D. Energy 2023 North America Resort Visitor Satisfaction Index Examine. Cambria homeowners and builders are offering a superior product for visitors, and this continued enlargement for the model ought to sign Alternative accelerating into a brand new stage of competitors inside the upscale phase. We look ahead to offering much more top-notch lodging choices for visitors to boost their journey adventures. Mark Shalala
These new properties, together with these throughout the complete upscale phase are linked by the award-winning loyalty program Alternative Privileges. Via this system, members can earn and redeem factors at over 7,000 motels throughout a various portfolio of manufacturers with areas in 46 international locations and territories. With the Alternative Privileges Mastercard, cardholders can earn extra factors sooner, together with on on a regular basis purchases together with gasoline and groceries.
Alternative is aware of that whereas its franchisees are in enterprise for themselves, they’re by no means by themselves, with the operations and administration programs and instruments they supply. All homeowners and operators have entry to Alternative’s suite of proprietary, cutting-edge cloud-based options, together with the choiceEDGE visitor reservation platform, the choiceADVANTAGE property administration system, and Your Key to Revenue, a mobile-friendly platform with profitability instruments together with G3, a income administration useful resource to assist franchisees successfully handle room charges, distribution channels, and stock. Moreover, Alternative College, probably the most broadly awarded studying program within the hospitality business, delivers personalized and at all times evolving studying and growth assets. From pre-opening to grand opening and each day ahead, Alternative supplies lodge homeowners with best-in-class assets to assist them maximize the return on their funding.
For extra info on Cambria Motels growth alternatives, go to www.choicehotelsdevelopment.com/cambriahotels.
About Alternative Motels®
Alternative Motels Worldwide, Inc. (NYSE: CHH) is likely one of the main lodging franchisors on the earth. Alternative® has practically 7,500 motels, representing virtually 630,000 rooms, in 46 international locations and territories. A various portfolio of twenty-two manufacturers that vary from full-service higher upscale properties to midscale, prolonged keep and financial system allows Alternative® to satisfy vacationers’ wants in additional locations and for extra events whereas driving extra worth for franchise homeowners and shareholders. The award-winning Alternative Privileges® loyalty program and co-brand bank card choices present members with a quick and straightforward strategy to earn reward nights and personalised perks. For extra info, go to www.Choicehotels.com.
© 2023 Alternative Motels Worldwide, Inc. All rights reserved.
SOURCE Alternative Motels Worldwide, Inc.
Ahead-Wanting Assertion
This communication consists of “forward-looking statements” about future occasions, together with anticipated lodge openings. Such statements are topic to quite a few dangers and uncertainties, together with building delays, availability and price of financing and the opposite “Threat Elements” described in our Annual Report on Kind 10-Ok and our Quarterly Experiences on Kind 10-Q, any of which may trigger precise outcomes to be materially completely different from our expectations.
Addendum
This isn’t an providing. No supply or sale of a franchise shall be made besides by a Franchise Disclosure Doc first filed and registered with relevant state authorities. A duplicate of the Franchise Disclosure Doc will be obtained by contacting Alternative Motels Worldwide at 1 Alternative Motels Circle, Suite 400, Rockville, MD 20850, [email protected].
© 2023 Alternative Motels Worldwide, Inc. All rights reserved.
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