Saturday, October 26, 2024

After 128 Years, Unsure Future for Eureka! Tenting Model

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Eureka! tenting tents have lengthy been a staple for outside adventures, however now it’s unclear who will hold making them. Johnson Outdoor Inc., which purchased Eureka in 1973, introduced final week that it will “exit” the corporate’s product traces. Eureka tents and different tenting gear will stay accessible by means of 2024 as Johnson Outdoor “winds down operations,” in response to a press launch.

The guardian firm will as a substitute concentrate on its Jetboil franchise and a “robust place within the cooking section,” Helen Johnson-Leipold, Chairman and Chief Government Officer, stated within the launch. Selecting to promote Eureka was a “robust choice,” she stated.

“We anticipate it will negatively influence firm gross sales by lower than 1 % for fiscal 2024,” added David Johnson, Johnson Outdoor’ Chief Monetary Officer. “Moreover, the corporate expects to take a cost of roughly $4 million in fiscal 12 months 2023 associated to this choice.”

eureka tent
Johnson Outdoor already bought the business section of Eureka! again in March; (photograph/Shutterstock)

Out there info ends there, with no additional particulars on the destiny of the Eureka! model title.

Will Eureka! Gear Reside On?

Earlier this 12 months, nonetheless, Johnson Outdoor introduced the sale of Eureka’s navy and business tent division to Rekord Group. The deal included Eureka’s authentic facility in Binghamton, New York, for an estimated price ticket of $13.7 million. At the moment, Johnson Outdoor stated the deal wouldn’t embrace the Eureka! model title or the leisure aspect of the tenting enterprise.

A spokesperson for Johnson Outdoor didn’t return calls Monday, and Eureka’s places of work have been closed for an occasion. As for Rekord Group, a senior supervisor on the firm declined to remark. Nevertheless, Rekord Group is already promoting Eureka’s business tent designs below the title Fast Deployable Techniques.

Eureka’s historical past dates to 1895, when it started making canvas wagon covers, horse blankets, and customized camp tents from its Binghamton workshop.

Johnson Outdoor retains many different manufacturers of out of doors tools, together with Previous City canoes and kayaks, Humminbird marine electronics and charts, and ScubaPro dive tools.



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