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Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, reviews Nashville has seen the best % development at 30.7 %, with Los Angeles coming in at 22.3 % over 2022. For the highest 5 performing markets, Nationwide Associations took the lead, with Healthcare, Schooling, and Weddings main as high business development drivers. This information is sourced from Knowland’s gross sales intelligence platform designed to assist hoteliers construct and shield a resort’s income base.
Nashville’s development was stimulated by the Healthcare and Know-how business segments, representing 34 % of the company occasions out there. The typical variety of attendees for Nashville conferences was 101, and the typical assembly area used was over 2,692 sq ft. As Los Angeles hoteliers continued talks with strike employees, the market nonetheless grew over 2022.
- 12 months-over-year comparability – September 2023 occasion quantity elevated 21.7 % over September 2022.
- Prime 5 markets (by occasion quantity development %) – Nashville led the highest 25 U.S. markets with Healthcare conferences, adopted by Know-how. The next 4 markets, Los Angeles/Lengthy Seaside, Oahu Island, HI, Las Vegas, and Denver, rounded out the highest 5 development markets. Beneath is further perception into the highest drivers for these markets.
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- Nashville: Healthcare, Know-how, Nationwide Affiliation, Monetary/Banking, and Manufacturing.
- Los Angeles-Lengthy Seaside: Schooling, Charity/Non-Revenue, Healthcare, Nationwide Affiliation, and Coaching/Schooling.
- Oahu Island: Wedding ceremony, Journey, Nationwide Affiliation, Schooling, and Navy.
- Las Vegas: Nationwide Affiliation, Know-how, Coaching/Schooling, Wedding ceremony, and Charity/Non-Revenue.
- Denver: Nationwide Affiliation, HealthCare, Schooling, Know-how, and Monetary/Banking
- Prime markets exterior the highest 25 (by occasion quantity proportion development) – The highest total U.S. markets by year-over-year development in conferences and occasions had been Lexington, KY, Louisville, KY-IN, Madison, WI, Bergen-Passaic, NJ, Jacksonville, FL, and Memphis, TN-AR-MS.
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the business’s largest historic database of actualized occasions, hundreds of shoppers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply exterior Washington, DC. To study extra about our options, go to www.knowland.com or observe us on Twitter @knowlandgroup.
Kim Dearborn
+1 909 455 4316
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