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Following the profitable launch of a brand new model platform in 2022, 4 Seasons continues to shift views on the luxurious expertise with the most recent iteration of its Primarily based on a True Keep marketing campaign. Inspiring the world to steer with real coronary heart, the luxurious hospitality firm’s new commercials showcase genuine experiences of actual friends, celebrating the acts of affection which might be delivered throughout the gathering of 4 Seasons lodges, resorts, residences and past.
Sourced from over 125 of probably the most extraordinary tales of 4 Seasons real care and repair, two visitor experiences from Megève and Boston have been superbly delivered to life for the marketing campaign. In Megève, two friends’ love of stargazing was overheard by lodge workers, leading to an agile and revolutionary mobilization to meet their dream of sleeping below the celebrities, adopted by a morning with recent espresso and decadent pastries. In Boston, upon studying {that a} small visitor misplaced her first tooth earlier than check-in, an elaborate scavenger hunt was organized by workers upon arrival which spectacularly ended with a particular look by the Tooth Fairy. To view the complete commercials, click on right here.
“For greater than 60 years, 4 Seasons has been synonymous with luxurious experiences which might be outlined by care, kindness and empathy. The acts of affection – large and small – delivered by our distinctive groups are how we are going to proceed setting the usual for luxurious hospitality worldwide,” says Marc Speichert, Govt Vice President and Chief Business Officer, 4 Seasons Resorts and Resorts. “Our Primarily based on a True Keep artistic completely blends real-life visitor experiences with the aptitude and creativeness of our model, evoking the sensation of luxurious with real coronary heart that is still on the core of each 4 Seasons expertise.”
Multidisciplinary storyteller Nathan Copan directed the most recent Primarily based on a True Keep marketing campaign, constructing on his previous work with a set of main luxurious and shopper manufacturers together with David Yurman, La Mer and Polo Ralph Lauren. 4 Seasons and Copan utilized vibrant cinematography to light up the methods wherein kind-hearted interactions between friends and workers can rework little particulars into magical moments that finally create lasting reminiscences. From shocking honeymooners with a bespoke night of stargazing within the Alps to crafting a personalised scavenger hunt hosted by the Tooth Fairy, these examples are only a few of the numerous distinctive experiences created by 4 Seasons crew members every day.
Whereas garnering 715 million paid media impressions and driving new bookings throughout 4 Seasons properties globally, the August 2022 launch of the built-in Primarily based on a True Keep advertising marketing campaign additionally contributed to sturdy lifts to 4 Seasons model consciousness, search, goal visitor acquisition, earned media impressions and social media engagement efforts. By this strategic positioning, the corporate continues to reaffirm the longstanding power of its model, constructing upon final yr’s launch and reinforcing the optimistic affect of the 2022 marketing campaign. Since launch, the brand new model identification has showcased 4 Seasons vibrant, witty and kindhearted voice and visuals throughout property and brand-level channels. The 2023 marketing campaign will include an enhanced multi-million greenback paid media funding and built-in advertising effort to achieve new and current 4 Seasons audiences.
Set inside 4 Seasons Resort Boston, 4 Seasons Resort Megève and aboard the 4 Seasons Non-public Jet Expertise, the brand new commercials are working on broadcast, digital and social media to additional spotlight the dedication of 4 Seasons to personalised service and unforgettable moments of care. The model’s new artistic identification has additionally been on show in latest campaigns supporting the 4 Seasons At Residence Assortment, 4 Seasons Non-public Residences and 4 Seasons Eating places and Bars.
About 4 Seasons Resorts and Resorts
4 Seasons Resorts and Resorts opened its first lodge in 1961, and since that point has been devoted to perfecting the journey expertise by continuous innovation and the very best requirements of hospitality. At the moment working 119 lodges and resorts, and 44 residential properties in main metropolis centres and resort locations in 47 nations, and with greater than 50 initiatives below planning or improvement, 4 Seasons constantly ranks among the many world’s finest lodges and most prestigious manufacturers in reader polls, traveller critiques and trade awards. For extra info and reservations, go to fourseasons.com. For the most recent information, go to press.fourseasons.com and comply with @FourSeasonsPR on Twitter.
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