Wednesday, October 23, 2024

Kenya Targets Asian Golfers to Develop Customer Arrivals

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Nairobi — Kenya is counting on Malaysian golfers to develop its tourism market share from the Asian market that has continued to develop within the current previous.

Kenya Tourism Board (KTB) is bullish that the continent has all of the potential to contribute to the arrivals into Kenya with KTB Chairperson Francis Gichaba disclosing a 36 p.c development in customer quantity from the continent inside the final seven months.

“Between January and July this yr, we’ve got obtained 104,764 guests from the Asian market up from 76,977 in the identical interval final yr, a transparent indication that the market has the potential for us to faucet into and develop extra arrivals into the nation,” stated the chairperson.

He added, “Malaysia within the Far East is a golf nation with nice commerce hyperlinks.

These hyperlinks are probably helpful for advertising Nairobi, which has seven golf programs.

Leveraging on the adventurous nature of Asian inhabitants packaging the obtainable merchandise will see development past 50 p.c and way more.”

Gichaba made the remarks on the celebrations of the Malaysia Day marked by a Golf Recreation at Sigona golf membership that introduced collectively over 100 contributors drawn from the diplomatic corps and enterprise neighborhood.

Malaysian Excessive Commissioner to Kenya Ruzami Mohamad strengthened KTB’s focus available on the market, including that he’ll collaborate with the advertising company to advertise golf tourism, a preferred sport among the many Malaysians.

“The nation has a singular mixture. Vacationers like distinctive issues that they haven’t seen or skilled earlier than. The expertise in Kenya for Malaysia, South East individuals and Asians is completely different, as they need to go to the zoo to see wild animals, which is completely different in Kenya. Wild animals listed here are free within the nationwide parks and reside naturally which is a good expertise for the Asian individuals,” stated the Excessive Commissioner