Thursday, June 20, 2024

The enterprise concept(s) I stole (and ones you possibly can steal too) – Heath & Alyssa


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Earlier this week, I requested our Fb group what kind of free e-mail course they’d most wish to see from us.

The clear winner is 28 Day RV Entrepreneur collection—which makes me comfortable as a result of I’ve been engaged on an overview for this course for months and I’m excited for Heath and I to co-write it.

However the one choice with essentially the most feedback and replies was Heath’s “30 days of superior enterprise methods that I stole from different folks (who most likely additionally stole them from different folks)” concept.

Stealing different folks’s concepts—AKA the purpose of studying any enterprise e-book—is the muse for all the companies Heath and I’ve began.

The best way to construct Campground Reserving by way of “progress hacking” and make it by way of robust obstacles? Ryan Holliday.

Getting over the concern of writing to share your phrases with the world? Jeff Goins.

Our manufacturing firm the place we filmed and marketed on-line programs? Armosa Studios and Jeff Walker.

Our podcast? Pat Flynn.

In 2015, when Heath and I had been beginning our second 12 months of residing in an RV, Heath discovered a six-month consulting gig that took us to Silicon Valley. As you possibly can think about it’s tremendous simple to search out an reasonably priced place to park an RV in Silicon Valley.

So we parked “over the hill” close to Santa Cruz and drove by way of a mountain go for about an hour each morning to get to our consumer. We clocked MANY hours within the automotive and inching our means by way of California visitors.

Happily this was concerning the time when podcasts had been turning into the following massive factor and Heath and I began to take heed to an episode on the best way to work and an episode on the best way dwelling.

We had two go-to exhibits: The College of Greatness and the Sensible Passive Revenue Podcast. This implies I heard Pat Flynn superior name himself “the crash check dummy of on-line enterprise” principally each day.

“I’m the crash check dummy of on-line enterprise! Crash check dummies are solely helpful when they’re put into attention-grabbing conditions after which report on what went proper and what went flawed. With out that data, I would as effectively simply be, effectively…a dummy.”

—from his 2014 Revenue Report

I thought of this technique so much.

As a then-aspiring content material creator and entrepreneur, I felt the stress to determine my weblog area of interest and my unicorn enterprise ASAP. In any case, I used to be every day listening to interviews with sensible individuals who clearly had their stuff found out. I have to hurry up.

Pat’s crash check dummy concept caught with me. Should you’re a check dummy, there’s no stress to carry out completely. There’s no shock while you fail. It’s all a check.

Stealing Pat’s concept, I advised Heath that I wished us to be the crash check dummies of working a enterprise on the street. In any case, Heath was continuously telling me that he wished to start out a podcast for folks RVing and working their very own enterprise, however we didn’t have the expertise but to host it. We’d like expertise.

So we tried… every little thing.

We tried freelance writing and public talking and did something and every little thing we may. We found out what we had been good at and what we cherished (working with and studying from authors in addition to writing our personal blogs and ebooks).

It was the 12 months I discovered tips on how to be okay with making an attempt and failing at one thing.

I pitched an article to a web site and was advised my writing wasn’t as much as their requirements.

I printed an e-book that I can’t even learn now as a result of I’m too embarrassed that I ever let folks learn it! (Okay you possibly can truly learn my first try at writing a e-book right here.)

And each time I failed or felt awkward and embarrassed or like I used to be clearly faking it until I make it, I thought of a crash check dummy.

It’s the primary enterprise technique I ever stole, and possibly the one which’s made the largest distinction in my enterprise.

Earlier than I do something new—publish a e-book, begin a convention, launch a podcast, get a consumer whose work is barely past my present capabilities—I remind myself that I’m only a dummy.

I strive new issues and share them right here on our weblog to share what labored and what didn’t. Typically I’m profitable, most instances issues work out simply adequate, typically issues implode slowly and I discover myself questioning what on earth I’m doing with my life.

However hey, that’s enterprise (and life).

What’s one enterprise technique you’ve stolen that’s labored out for you? We’re at all times on the lookout for sensible concepts to steal!

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