Home International Jobs W Barcelona boosts F&B visitor spend by 60% with IRIS’ cellular ordering

W Barcelona boosts F&B visitor spend by 60% with IRIS’ cellular ordering

W Barcelona boosts F&B visitor spend by 60% with IRIS’ cellular ordering


W Barcelona, located on the well-known Barceloneta Boardwalk, partnered with IRIS, the main supplier of digital F&B and visitor expertise platforms, to supply a broader digital ordering expertise leading to a lift in income and efficiencies.

It chosen each its cellular eating resolution to ship an in-room eating service and a world of culinary delights direct to its visitor’s doorways, along with its digital visitor listing resolution to supply all company with direct entry to resort and native space info, while on the similar time maximising gross sales and income.

The posh resort, widespread with each residential and day company, has reported important outcomes since implementation. Most notably, a 60% enhance in common visitor spend throughout all operations by way of cellular eating in comparison with conventional eating. Extra particularly, since deploying digital eating, 35% of all F&B room service orders at the moment are positioned digitally, accounting for practically half (46%) of all income.

Commenting on the outcomes, Martin Daniel Voštiar, B&F Coordinator, W Barcelona stated, “Company recognize the benefit and effectivity of serving themselves and benefit from the comfort of having the ability to entry info wherever they’re, in their very own time – they’re totally in charge of their expertise.

“The IRIS app is a handy and holistic instrument that ensures company have all the data at their disposal and the ordering and reserving course of is as seamless and pleasing as doable. Remarkably intuitive, it boasts a user-friendly interface that’s straightforward to navigate and handle. Contemplating the rise in visitor spending by way of on-line orders, it’s undeniably delivering a considerable return on our funding.

Operationally, the workforce has reported important enhancements in efficiencies and visitor service administration. In-room eating has diminished the workload for its “No matter/At any time when” workforce who beforehand took all room service orders over the telephone. They now have extra time out there to deal with different features of their function and improve visitor service, significantly throughout peak occasions when telephone traces are congested, eliminating the necessity for company to attend on maintain to put an order. It has additionally assisted the In-room eating workforce, permitting them to pay attention solely on getting ready and delivering orders extra effectively.

Alongside cellular eating and ordering, the digital visitor listing means company can simply entry info on the resort services, health courses, particular occasions and what’s on within the native space. Moreover, company can obtain a spread of newspapers and magazines, ebook appointments on the Spa, barber and Tattoo Studio, and examine info on the resort’s companies and sustainability insurance policies. A wealth of data is clearly seen and accessible within the palm of the visitor’s hand, wherever they’re within the property or native space.

From a visitor perspective, they’ve discovered it easy and simple to make use of, and have been swift to undertake the simplicity of self-service ordering from the consolation of their very own machine, significantly throughout peak occasions when workers are busy.

The resort has invested closely in selling the app (accessible by way of QR codes) at check-in to make sure company are supplied with full and correct info on its services and companies in probably the most handy approach doable.

Providing a less expensive, sustainable different to conventional paper menus and directories, the resort workforce can merely edit and add info on-line as and when required with out the pricey and inconvenient job of re-printing and changing materials in all 473 bedrooms. Likewise, they’ll amend and hold menus and opening hours updated to make sure the app is all the time correct with appropriate info at no further value. Multi-lingual, it delivers a constant expertise for company, no matter their nationality and diminished visitor wait occasions with a direct integration to the Micros POS.

Voštiar continues, “Following its success we at the moment are planning to increase digital eating in 2024 to our Salt Seashore Membership. Company will be capable of entry digital menus by way of QR codes printed on the solar beds. They’ll be capable of place their order, have a dip within the sea and return to their lounger with their order ready for them and we look ahead to fulfilling this enhanced visitor expertise subsequent 12 months.”

For extra info on IRIS or to request Demo.

About IRIS Software program Methods

IRIS is a worldwide market chief in digital F&B ordering, visitor listing and concierge options for motels, working with lots of the world’s main chains together with Marriott, Hilton, Mandarin Oriental, IHG and 4 Seasons.

IRIS empowers Accommodations and F&B leaders to do what they do greatest: enhance income, take care of their groups, and supply an excellent buyer expertise.

Their versatile hospitality platform permits motels and eating places to supply a very digital ordering expertise to their company, making it simpler and sooner for company to browse, order and pay for gadgets and companies throughout a number of shops.

Since 2010, hundreds of motels on each continent internationally have used IRIS’s cellular, pill and net app expertise to spice up extra revenues by 20% on common.

Extra info: www.iris.internet or [email protected]

Kate Fuller
Senior Advertising Supervisor

View supply



Please enter your comment!
Please enter your name here