Friday, June 21, 2024

The Resort Media Evaluate of 2023

The year-in-review of lodge media, what was high of thoughts and who stole the headlines. The annual evaluate is again, in a yr of come-back issues have shifted loads. It’s clear that what hoteliers have been studying was again to the standard issues, tendencies, OTAs and extra. An enormous thanks to the moment and for offering information on essentially the most learn articles on their web sites.

Be aware: This text was not produced by AI. The textual content was typed by hand (quickly that can be a USP) aside from the part on the underside that’s marked AI Evaluation. That additionally implies that the textual content may not be excellent.

Key Takeaways

  • OTAs got here again with a vengeance, between safety points and AI they managed to be within the headlines greater than in a few years. Apparently it was much less about methods to transfer avay from OTAs than simply information of merchandise and know-how associated to them.
  • Enterprise journey ought to have had its personal class, with nearly 9% of all articles speaking concerning the return (or lack of) enterprise and company journey.
  • AI stole the present, between ChatGPT and different AI options most corporations, OTAs and metasearch channels tried to capitalize on the most recent development.
  • Visitor expertise, Ancillary income, Design is having a come-back second.
  • Covid was prevented just like the plague, with no headlines speaking about it anymore.
  • Safety is a rising matter, hacks are making it necessary sadly.

Proceed studying

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