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World Enlargement and Pipeline
According to Rotana’s goal to strengthen its world footprint, the hospitality group introduced a number of market entries this yr. Within the United Kingdom (UK), Rotana will launch two new properties beneath Centro, its reasonably priced resort and serviced residence model. Set to open in 2024, Centro New Malden and Centro Kingston would be the first two properties that type a part of a wider settlement to develop as much as 1,500 keys over a number of websites throughout the better London area, all beneath the Centro model.
Rotana additionally marked its debut in Georgia with the upcoming Pontus Rotana Resort & Spa, Gonio. Anticipated to open in 2026, the five-star property with world-class facilities will add 600 keys to Rotana’s numerous world portfolio. In Senegal, Rotana introduced its foray with a brand new Arjaan Lodge Flats by Rotana branded property. The 150-key resort in Dakar will symbolize the peak of stylish metropolis dwelling and is about to be accomplished by 2026.
Regional Development
Its latest model, Edge by Rotana, has seen great growth this yr and is on observe to succeed in a goal of working 30 Edge by Rotana properties throughout the area by 2027. Within the Kingdom of Saudi Arabia, Rotana signed 4 “Edge by Rotana” and one “Rayhaan by Rotana” properties in Riyadh, and an “Edge by Rotana” property in Al Baha. Up to now, Rotana has efficiently opened three Edge by Rotana-managed accommodations within the UAE – Arabian Park and Park Flats in November 2022, and Damac Hills 2 in February 2023, alongside the signing of 4 deliberate “Edge by Rotana” properties in Riyadh earlier this yr.
Its robust regional pipeline for 2024 additionally consists of Dar Rayhaan by Rotana in Al Khobar, Saudi Arabia and Onyx Arjaan by Rotana in Manama, Bahrain. Moreover, Rotana can be anticipated to make its debut into the Algerian market with the launch of Azure Rotana Resort & Spa within the port metropolis of Oran, whereas Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island can be scheduled to open subsequent yr.
Commenting on the group’s 30-year milestone and its continued success, Eddy Tannous, Rotana COO stated: The Rotana model has made important strides over the previous three many years, reworking into a global model that with a portfolio of over 100 accommodations all over the world. Now we have skilled a particularly optimistic yr and are anticipating one other bold one forward, as we embark on our robust enlargement journey. Aiming to succeed in 120 working accommodations throughout 28,000 keys by 2030, we stay dedicated to delivering our model promise ‘Treasured Time’ for our visitors, each regionally and globally.
Sustainability as a spotlight
Sustainability stays a high precedence for Rotana because it continues to develop ‘Rotana Earth’, its World Company Sustainability Platformto handle the environmental, financial and social accountability affect throughout its resort portfolio. Rotana actively strives to do its half in minimising its carbon footprint by way of the discount of power and water consumption, the adoption of unpolluted applied sciences, and the optimisation of operational effectivity.
This yr, Rotana launched a sustainable and regionally sourced breakfast providing throughout its UAE accommodations, the place visitors can take pleasure in enhanced breakfast choices, together with elements sourced from natural and native farms. Crafted with visitors’ well being and wellbeing in thoughts, the breakfast choices deliver ahead recent produce from the farm to the desk, together with a brand new salad and vegetable nook, cage-free eggs sourced from the UAE, along with a big selection of vegan objects.
The group additionally just lately signed a partnership with ChefsEye, a expertise firm utilizing machine studying to restrict meals waste throughout its accommodations within the UAE. Additional, Rotana has launched a number of bottling rooms throughout Rotana properties to bottle filtered water and cut back the usage of plastic.
Rotana at the moment operates 74 accommodations within the Center East, Africa, Japanese Europe and Türkiye, serving greater than six million visitors per yr. Its portfolio at the moment spans 19,602 keys and 6 superlative manufacturers, together with a powerful 10,159 keys throughout 36 accommodations within the UAE alone.
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