[ad_1]
- HOTEL TYPE: Group
- SOLUTIONS USED: Revinate Advertising, Reservation Gross sales, Buying Cart Abandonment, Ivy, Visitor Suggestions
- REGION: North America
- GOAL: Drive direct income
- STRATEGY: Leverage visitor information for omni-channel advertising and marketing
- RESULTS: $35 million in direct income
Meet the shopper
“Our centralized visitor information is powering all our visitor communications, together with e mail, paid social, our web site, and texting. We are able to share our model story utilizing company’ most well-liked channel of communication.”
Michael Givens
- Vice President, Digital Advertising & eCommerce at EOS Hospitality
The model
Primarily based in Manhattan, EOS Hospitality (EOS) is a full-service hospitality administration firm with best-in-class, distinctive motels that span from experience-driven, choose service to 5-star luxurious properties.
The problem
For EOS Hospitality, journey demand has been sturdy over the past couple of years, particularly within the drive-to markets serving leisure company. However with rising operational bills on account of inflation, a recession on the horizon, and a altering privateness panorama that makes it more durable to market to company on-line, the e-commerce staff wished to ensure they have been ready for altering market situations.
The EOS staff recognized areas for enchancment with their strategy to driving direct income for his or her motels. With no central information platform, visitor information was siloed and fractured. There have been duplicate visitor data, lacking information factors, and no strategy to consolidate data.
To derive data-driven insights, the staff would dig for information in Google Analytics, e mail advertising and marketing platforms, income administration platforms, and extra. It was time-consuming to try this at only one lodge and unattainable to be efficient throughout a portfolio of 40+ motels.
The answer
With the growing menace of a recession and internet marketing turning into much less dependable, the corporate knew its success hinged on driving direct bookings throughout each stage of the shopper journey on the lowest acquisition value doable.
The staff determined to consolidate expertise and selected Revinate as the only vendor to energy their omni-channel advertising and marketing technique.
To begin, the staff used Revinate to consolidate and centralize their visitor information, bringing it collectively in Revinate’s Visitor Knowledge Platform and guaranteeing it was cleansed and de-duplicated. This information grew to become the cornerstone of EOS’ visitor advertising and marketing technique, permitting the staff to know their myriad visitor segments and market to them throughout all key channels, together with e mail, net, textual content, and voice, in a personalised method that drove conversions.
With visitor information centralized, EOS may lastly launch automated emails in a sequence of touchpoints all through the visitor’s journey.
“Automation with Revinate Advertising is really easy.” Ross McAlpine, Director CRM, explains. “We recognized the touchpoints we wished to create, established the precise segments for every message, decided the sequence we wished to ship them, and created the design of the e-mail campaigns themselves. Revinate automates the remaining, working within the background to energy our always-on income machine. We use this automation to energy every thing from advertising and marketing emails when somebody indicators up for emails on our web site to how we provide company upgrades throughout the pre-arrival stage of their visits.”
With Reservation Gross sales, EOS Hospitality has the instruments to drive higher inbound cellphone name conversions and seize leads from company who abandon the reserving engine on the web site. By being proactive throughout the visitor reserving journey and guiding company when the chance arises, EOS has pushed $2.1m in direct bookings in lower than 1 12 months.
Along with driving direct income, Revinate can also be saving the EOS staff time and assets by gathering and understanding visitor sentiment. With Revinate Visitor Suggestions, the method of sending out visitor surveys and aggregating the outcomes is absolutely automated.
“Revinate helps us uncover the areas the place we’re excelling and the place we have to enhance,” says Mike Givens, VP, Digital Advertising & e-Commerce at EOS Hospitality. “This information means every thing to any lodge assortment that’s severe in regards to the visitor expertise.”
With all information feeding into Revinate, EOS can break down the silos between revenue-generating departments and orchestrate omni-channel visitor journeys.
“Our centralized visitor information is powering all our visitor communication channels, together with e mail, voice, web site, texting, and paid social,” Givens explains. “We are able to share our model story utilizing company’ most well-liked channel of communication.”
The outcomes
With Revinate, the mix of instruments and information permits EOS Hospitality to maximise direct bookings and hold acquisition prices low.
“We now have grown rapidly over just some years as a result of we’re a staff of forward-thinking individuals who can spot tendencies available in the market and react rapidly to them by utilizing expertise and information in an efficient method,” says McAlpine. “Revinate is a key element of how we do this.”
By making visitor information actionable and offering easy-to-use instruments for advertising and marketing, Revinate has helped drive greater than $35m for EOS Hospitality since launching in 2021. Every marketing campaign drives a mean of $32k in direct income, serving to to cut back reliance on Third-party promoting and dear OTA bookings.
About Revinate
Revinate empowers hoteliers to immediately join with their company.
Our Visitor Knowledge Platform and communication options unlock income for hoteliers and put them accountable for the total visitor expertise — preliminary analysis, reserving, check-in, all through the keep, and even after try — all through the communication channels that company choose, whether or not it is voice, textual content, e mail, or net.
Greater than 12,000 motels globally financial institution on Revinate to drive direct income and ship pleasant visitor experiences.
Ask us how we do it. Go to our web site to get a demo.
Sanjana Chappalli
VP of Model Advertising and Communications
Revinate, Inc.
[ad_2]
