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5.11 Declares Management Change for Continued, Omni-Channel Progress

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   11.30.23

5.11 Announces Leadership Change for Continued, Omni-Channel Growth

5.11 Tactical has introduced some management adjustments amongst their senior management that may look to take impact originally of the 12 months – January 1st, 2024. They’ve introduced Francisco J. Morales as their new Government Chair, and Troy R. Brown as their new CEO (Chief Government Officer) to drive continued, omni-channel development. Each people are already snug of their future roles and have been longtime members of the corporate pushing ahead new merchandise and the prior development of the corporate for years.

5.11 Tactical Protection on AllOutdoor

Costa Mesa, California – November thirtieth, 2023 – 5.11 Tactical, the worldwide innovator of Goal-Constructed Gear™, introduced as we speak a deliberate transition within the senior management of the corporate, efficient January 1, 2024. Co-founder and former CEO, Francisco J. Morales, might be promoted to the place of Government Chair of the Board of Administrators, whereas present 5.11 Board Member, Troy R. Brown, will change into Chief Government Officer. In these new roles, Mr. Brown will assume day-to-day management of the corporate whereas Mr. Morales will proceed to work with the management staff on company and product technique. Mr. Morales will stay a big shareholder in 5.11 Tactical.

“I’m extremely happy with our wonderful staff and all we’ve been capable of accomplish,” acknowledged Mr. Morales. “Troy’s talents and robust direct-to-consumer monitor document at Zumiez and different manufacturers together with Eddie Bauer, Nautica, and Tommy Bahama, will speed up our transformation and permit us to offer world class buyer experiences. I look ahead to collaborating with Troy and the remainder of the management staff in my new function as Government Chair and stay enthusiastic about the way forward for 5.11.”

Since becoming a member of 5.11’s Board of Administrators in 2019, Mr. Brown has offered instrumental recommendation and steerage, aiding the model in its speedy nationwide growth. In regard to his new function Mr. Brown stated, “5.11 is an genuine model with a robust soul and significant goal and I’m thrilled to have the ability to lead the enterprise in its subsequent part of development. What Franciso has performed over the past 5 years to “Serve those that Serve” has been nothing in need of distinctive and I’m honored to companion with him and the implausible staff at 5.11. At all times Be Prepared is core to who I’m and the way I stay my life. I’m desirous to infuse this philosophy all through our total ecosystem by creating extraordinary experiences for our clients throughout all areas of our enterprise.”

Based in 2003, 5.11 Tactical is the trade chief in technical attire, footwear, and kit, designed to fulfill the pains of life’s most demanding missions. Headquartered in Costa Mesa, California, the corporate sells its merchandise by way of its 124 company-owned retail retailer areas within the home United States, two retail areas internationally in Hamburg, Germany and Bankstown, Australia, greater than 1,114 energetic wholesale companions globally, and thru its ecommerce web site HERE.

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