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The top of the yr is a busy time for all of us. Chock filled with holidays, it’s straightforward to get caught up within the hustle and bustle of day by day life. However we’re able to take a second and mirror, on each what 2023 has appeared like for us, and the joy of what’s to return within the new yr. Proceed studying and also you’ll discover our journey pattern report, the place we make the most of inside information in addition to survey outcomes from vacationers to achieve insights into what the way forward for journey holds.
This previous yr vacationers favorited the Grand Canyon, Black Rock Metropolis in Nevada, and The Campsites at Disney’s Fort Wilderness. Additionally they proceed to understand supply, with a 14% raise in bookings that requested supply on the RVshare platform year-over-year.
Looking forward to 2024, we’ve interviewed vacationers to get extra perception into what sort of journeys they’re planning. Will they be touring for the photo voltaic eclipse? Do they need journeys which might be crammed to the brim with journey, or maybe one thing a little bit extra low-key? Will they be making an attempt out an RV journey for the primary time? We’re thrilled that greater than half (54%) of vacationers interviewed are prone to contemplate renting an RV for a visit subsequent yr and 57% are planning to take a highway journey or trip in an RV within the subsequent 12 months. Supply is as in-demand as ever, with 78% of vacationers extra prone to contemplate an RV if the RV is delivered to their vacation spot. Fortunately, most of the homeowners on the RVshare platform supply supply, so if driving or towing a car isn’t your factor, we’ve obtained you coated!
We’re excited to share extra of the developments we’re seeing for the brand new yr, let’s dive in!
Concerning the RVshare 2024 Journey Pattern Report:
RVshare’s 2024 Journey Pattern Report is predicting one other game-changing yr for journey. In response to new analysis performed by Wakefield Analysis, almost 90% of People are planning to journey in 2024 at the least as a lot as they did in 2023, together with almost half of them who plan to extend their journey plans. A unbroken pattern from years previous, almost 60% are planning a highway journey or trip in an RV within the subsequent 12 months. With a peak in worldwide journey this previous summer season, RVshare is forecasting vacationers to concentrate on home journey in 2024, with an emphasis on leisure, plus large crowds on the upcoming Photo voltaic Eclipse in April. Survey insights additionally take a peek into the way forward for journey with shopper sentiments round AI-based journey planning and electrical automobiles, displaying optimistic reactions in the direction of each.
RVshare’s 2023 Journey Pattern Report Methodology: The RVshare Survey was performed by Wakefield Analysis (www.wakefieldresearch.com) amongst 1,000 U.S. adults ages 18+ who’ve taken a trip previously 24 months, between September twenty eighth and October ninth, 2023.
Discover the Full Report Right here
TABLE OF CONTENTS:
- RV Journey Tendencies
- Journey Motivators
- Photo voltaic Eclipse 2024
- AI-Based mostly Journey Planning
- Shock Journeys
- EV Journey
#1 RV Journey Tendencies
General and RV Journey Curiosity is Excessive
In a 3-year pattern, 86% are planning to journey at the least as a lot this yr as final, together with 44% who plan to extend journey this yr. Because the post-pandemic enhance in journey is clear, it’s extra prevalent in youthful generations with 58% of Millennials and 53% of Gen Z.
Whereas almost the identical quantity of People year-over-year are planning to journey in 2024, 57% mentioned they’re planning a highway journey or trip in an RV throughout the subsequent 12 months, which is almost flat in comparison with information from 2022 and a 9% enhance from 2021. Much like final yr, the inhabitants of those that are planning to RV in 2024 tends to skew in the direction of a youthful crowd, with a 9% enhance for Gen Z vacationers.
- 74% of Millennials
- 67% of Gen Z
- 56% of Gen X
- 31% of Boomers
Trending Locations
In response to RVshare insights, after a summer season with heavy worldwide journey and bucket checklist journeys, 35% of People are planning extra home journey in 2024, Whereas many vacationers checked off Europe on their journey want checklist this summer season, Journey Pattern Report information reveals that now 62% are most enthusiastic about taking extra stress-free journeys to locations away from crowds and well-known points of interest, and simply 24% want to plan extra worldwide journeys in 2024.
Following a three-year pattern, the Grand Canyon continues to be the primary vacation spot for RV vacationers. Nevertheless, there are two new locations which have made their solution to the highest charts this yr, together with The Gorge Amphitheatre in Quincy, Washington, and Daytona Worldwide Speedway in Florida. The introduction of those two high locations has knocked off locations from years previous together with Moab, Utah and San Diego, California’s Campland on the Bay Resort.
This yr, RVshare noticed the next high locations for renters, of which many are predicted to proceed into 2024:
- Grand Canyon, Arizona
- Black Rock Metropolis, Nevada
- The Campsites at Disney’s Fort Wilderness
- Las Vegas, Nevada
- Zion Nationwide Park, Utah
- Yosemite Nationwide Park, California
- The Gorge Amphitheatre in Quincy, Washington
- Daytona Worldwide Speedway in Daytona, Florida
- Ginnie Springs, Florida
- Garner State Park, Texas
RV Supply
First-time RV renters account for a big portion of bookings on RVshare. An element that may deter these inexperienced renters is the considered having to bodily drive the RV. xx quantity of the automobiles on RVshare supply supply, which is an more and more widespread amenity for a lot of renters. The truth is, there was a 14% raise in bookings that requested supply on the RVshare platform year-over-year. In response to this yr’s Pattern Report, 78% usually tend to contemplate an RV journey if the RV is delivered and picked up afterwards, which is on par with earlier years.
The Comfort of RV Journey
Vacationers see many ways in which RVs supply a extra most popular technique of transportation when in comparison with flying. When contemplating the fee and chaos that may accompany air journey, RV journey presents extra flexibility and easy crusing alongside the way in which. When requested why RV’s are a extra most popular journey possibility:
- 58% mentioned it’s as a result of they’ve a better means to alter the time schedule
- 50% say they don’t should cope with loud or unruly passengers
- We’ve all seen the viral movies that unfold like wildfire of the unruly passengers and chaotic flights. RVshare seen a 3% enhance year-over-year of vacationers not desirous to cope with the drama that may ensue from air journey.
- 49% say as a result of they haven’t any charges for additional baggage
RV Use Expands Past Tenting
Preferences for in a single day lodging between motels and RVs proceed to fluctuate for a lot of People, however there are a number of particular use circumstances the place RVs are most popular.
- 60% are doubtless to decide on an RV for a visit to Nationwide Park
- 56% for a multi day competition
- 44% for a tailgating occasion
Whereas RVing may not at all times be wanted for visiting household or much less most popular than motels for different forms of journeys, RV journey permits vacationers to place an emphasis on stress-free and getting away from crowds, which information exhibits is most necessary to them in 2024.
#2 Journey Motivators
People are Craving Rest in 2024
Whereas 86% of vacationers plan to take at the least as many journeys in 2024 as they did this yr, the forms of journeys they are going to be planning will differ in a number of key methods as People look to reclaim a way of peace and leisure throughout their travels. In RVshare’s 2023 Journey Pattern Report, vacationers have been break up down the center on their 2023 journey plans, nonetheless with the vast majority of vacationers most enthusiastic about taking stress-free journeys to locations away from vacationer attraction and huge crowds, simply 38% are trying ahead to planning extra “bucket checklist” journeys in 2024.
Curiosity in High quality Time Has Made a Comeback
Whereas 49% of vacationers are planning laid-back journeys centered on leisure this yr, there are 43% of vacationers which might be trying ahead to planning annual journeys with household or associates and simply 26% who’re planning large journeys to bucket checklist locations. After the height of massive journeys this previous summer season, as an alternative of spending time with the crowds of vacationers in 2024, persons are trying ahead to extra high quality time with household.
- 57% want to spend high quality time with household, a 7-point spike over final yr
- 48% are in search of peace and quiet
- 49% want to get pleasure from nature and wildlife
- 46% want to discover and uncover new locations
In response to RVshare’s insights, vacationers admit that being round household and associates is one thing that greater than half of vacationers say helps them really feel relaxed whereas touring. When requested what different sources of leisure vacationers are in search of:
- 61% mentioned stress-free in nature
- 52% mentioned being round household and associates
- 47% mentioned experiencing out of doors adventures
- 38% mentioned driving on the open highway
- 36% mentioned having time for hobbies, studying, and so on.
Able to Calm down
All of us need to return from trip feeling rested and refreshed, however RVshare insights reveal that this isn’t at all times the case, significantly for girls. In response to traveler information, simply 54% of ladies typically or at all times return from trip feeling relaxed, in comparison with 75% of their male counterparts. 2024 often is the yr this modifications although, as many ladies search a extra stress-free expertise.
- 73% of ladies want to calm down and unwind in comparison with 55% of males
- 52% of ladies want to get pleasure from peace and quiet in comparison with 43% of males
- and 51% want to clear their minds and escape in comparison with 43% of males
Connecting On-the-Go
Whereas many People are taking a look at journey as a possibility to reconnect with household and associates, many admit that they’re in quest of a unique sort of connection. Even within the nice outside, RVshare insights reveal that WiFi nonetheless issues to most vacationers.
57% are extra doubtless to decide on a campground with a robust WiFi connection. Seemingly not a shock, 64% of Millennials, 63% of Gen Z and 58% of Gen X share this opinion, whereas simply 43% of Boomers are much less prone to prioritize their means to attach digitally. Simply 19% of vacationers usually tend to ebook a campground with out WiFi, reflecting the sentiment that the entire level of moving into nature is to disconnect.
#3 Celestial Seekers Collect for the 2024 Photo voltaic Eclipse
2024 Photo voltaic Eclipse Attracts Crowds
This astronomical phenomenon is ready to unfold on April 8, 2024 and is already casting fairly the shadow on the journey panorama. Solely set to unveil in a specific amount of states at a particular time, the bulk are contemplating journey for the uncommon pure occasion.
In response to RVshare’s Journey Pattern Report insights, 78% are planning to view the Eclipse this coming April, and 53% are contemplating journey to take action. 52% of vacationers claimed they’re very prone to lease an RV for a protracted weekend to expertise a uncommon pure occasion, which is a perfect possibility for almost all of vacationers who want to keep away from crowds in 2024. For these planning to view the Eclipse, 49% are contemplating journey to a distant vacation spot for a much less crowded expertise, whereas 35% are contemplating journey to a metropolis alongside the trail to view it with a crowd of others
Inside reserving insights from RVshare additionally already reveals a +324% enhance in bookings for the Photo voltaic Eclipse weekend subsequent April in comparison with Memorial Day Weekend 2024, which is traditionally a very fashionable time for RV vacationers and the standard kickoff to the tenting season. Survey insights reveal that 46% have already booked their lodging for the Eclipse, whereas one other 30% have began trying into choices. The information signifies that there’s nonetheless loads of availability, however RVshare expects a close to full occupancy surrounding the 2024 Eclipse and encourages renters to ebook quickly to maximise their choices.
Should you’re planning to journey to the US for the eclipse, the most effective methods to expertise it’s by taking an RV journey. Not solely will you will have whole freedom and adaptability, however you’ll additionally be capable to keep away from crowded motels and congestion on the roads. Plus, an RV journey will permit you to see different landmarks and nationwide parks alongside the way in which, making your eclipse journey much more unforgettable. An RV places you out in nature with probably the most optimum views, together with your mattress, kitchen and toilet all alongside for the experience.
To witness the 2024 whole photo voltaic eclipse, you’ll have to be throughout the 115-mile-wide path of totality that arches from Mexico to Texas to Maine. The nearer you might be to the middle of that path, the longer totality will final. Have in mind, although, that the majority cities within the US aren’t on the trail, and RV leases, motels and campsites often ebook up months prematurely. So, be sure you plan forward if you wish to expertise the eclipse within the path of totality.
#4 People Are Looking for Stress-free Journeys and Journey Planning
Sturdy Curiosity in AI Instruments for Journey Planning
Following the pattern of vacationers looking for extra peaceable holidays, insights additionally reveal a extra stress-free journey planning expertise could also be on the agenda as effectively. Insights present that 62percentof People are desirous about utilizing AI-based instruments to plan their subsequent journey, together with 18% who’ve already achieved so, Whereas 19% are planning to take action sooner or later, there are a remaining 25% who’re open to making an attempt, however don’t merely aren’t positive tips on how to deal with it.
When vacationers have been requested if AI instruments would make the journey planning course of extra gratifying and environment friendly by decreasing effort and time, 63% admitted that it will. The optimistic sentiment skews in the direction of youthful generations of Millennials and Gen Z. The Boomer demographic stays extra skeptical of AI-planned journeys, with lower than half anticipating it to make the journey extra gratifying and fewer irritating. The suspicion that surrounds the concept of AI-based journey planning stems from mistrust as 37% mentioned they might discover utilizing the instrument to be irritating as a result of they wouldn’t belief AI to precisely plan each element.
Whereas the doubt might stay for some, there may be numerous vacationers who’re desirous about utilizing AI-based instruments to seek out lodging that match their wants and funds. 57% are desirous about the usage of AI to seek out hidden gems, points of interest and eating choices. The truth is, a majority 71% of vacationers which might be desirous about utilizing AI to plan their subsequent getaway mentioned they might make the most of AI to assist discover eating or points of interest they might in any other case overlook on their very own.
#5 The Factor of Shock
Underneath 10% Dare to be Shocked
Whereas “Thriller Journeys” and holidays with some hidden parts are trending, insights present that simply 9% are daring sufficient to embark on a visit that’s absolutely a shock. Whereas most vacationers don’t need to be saved absolutely at the hours of darkness, Pattern Report information reveals that 75% would like to have at the least one component be saved a shock till the journey begins, particularly widespread amongst the youthful Millennial and Gen Z demographics.
48% discover it interesting to have actions be a shock on a visit, whereas 40% are desirous about being stunned by eating selections, and 36% would like to have the vacation spot be saved a secret.
#6 RV to EV
Vacationers Have Optimistic Sentiment In the direction of EV
RVshare is happy about the way forward for EV journey. We’re working carefully with producers like Lightship, Aero Construct, and Winnebago on their manufacturing of EV RVs. The platform estimates that EV RVs shall be available to lease on RVshare by early to mid-2024. With greater than 35% of RVs being rented for “strive before you purchase” functions, we imagine that quantity will rise when EVs can be found to lease. Since demand shall be better than the provision initially, renting an EV RV will price round $200-$300 per night time to lease.
RVshare just lately partnered with Grounded and is making their G1 electrical camper vans accessible for lease to the Detroit market on the platform. In the present day, RVshare solely lists different eco-friendly choices like solar-powered RVs and self-sustaining models that may go with out energy or water hook-ups for 5-6 days. This program, which can also be supported by the Michigan Workplace for Future Mobility and Electrification (OFME), will present sustainable journey choices for vacationers in a traditionally underserved metropolis through a fleet of E-RVs accessible for day by day rent. To lease a Grounded G1 fleet on RVshare in Detroit go to:
With extra Electrical RVs hitting the market, it leaves room for extra renters to trial totally different car fashions on the highway, with out leaving an enormous footprint. Although a more recent possibility, half of vacationers view a visit in an electrical RV positively, seeing them as an effective way to save cash and shield the atmosphere. One other 28% discover the concept fascinating, although they aren’t able to strive it immediately.
When requested preliminary ideas about electrical RVs:
- 26% say it’s an effective way to save cash
- 24% say it’s a superb solution to shield the atmosphere
- 28% say it’s an curiosity thought, however one thing they aren’t able to strive
- 22% say it appears difficult as a result of logistics
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