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Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, experiences Nashville skilled robust progress for conferences and occasions since final 12 months at 31.5 p.c. Las Vegas got here in second with 20.3 p.c year-over-year progress. Total, U.S. trade progress of conferences and occasions elevated by 12.8 p.c. This information is sourced from Knowland’s gross sales intelligence platform designed to assist hoteliers construct and defend a lodge’s income base.
Nashville was the new spot for conventions and conferences, bolstered by Healthcare and Monetary/Banking as its prime trade drivers. Music Metropolis’s common attendance was 103, and the typical assembly area used was 2,762 sq. ft.
- 12 months-over-year comparability – October 2023 occasion quantity elevated 12.8 p.c over October 2022.
- High 5 markets (by occasion proportion progress) – Nashville led the highest 25 U.S. markets with Healthcare conferences, adopted by Monetary/Banking trade occasions. The next 4 markets: Las Vegas, Oahu Island, Minneapolis/St. Paul and Los Angeles/Lengthy Seaside rounded out the highest 5 progress markets. Beneath is extra perception into the highest drivers for these markets.
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- Nashville: Healthcare, Monetary/Banking, Consulting, Expertise, and Insurance coverage.
- Las Vegas: Expertise, Healthcare, Coaching/Schooling, Journey, and Charity/Non-Revenue.
- Oahu: Journey, Transportation, Charity/Non-Revenue, Coaching/Schooling, and Pharmaceutical/Biotech.
- Minneapolis: Manufacturing, Charity/Non-Revenue, Monetary/Banking, Healthcare, and Coaching/Schooling.
- Los Angeles-Lengthy Seaside: Charity/Non-Revenue, Coaching/Schooling, Healthcare, Manufacturing, and Journey.
- High markets outdoors the highest 25 (by occasion proportion progress) – The highest total U.S. markets by year-over-year progress in conferences and occasions had been Fort Myers, FL; Lexington, KY; Delaware; West Palm Seaside-Boca Raton, FL; and Harrisburg, PA.
Concerning the Information: This information is supplied to assist hoteliers nonetheless constructing momentum acquire perception into the highest areas chosen by right this moment’s assembly planners. This details about the main trade drivers offers a transparent image of these teams which are returning to the assembly and occasion area. Insights offered are a results of the evaluation of conferences and occasions information acquired by Knowland information assortment and aggregation strategies, together with area reporting and automatic strategies of buyer and non-customer information assortment in major, secondary, and tertiary markets, in addition to its massive historic database.
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the trade’s largest historic database of actualized occasions, 1000’s of shoppers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply outdoors Washington, DC. To be taught extra about our options, go to www.knowland.com or observe us on X (previously Twitter) @knowlandgroup.
Kim Dearborn
+1 909 455 4316
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