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Meet Jordan Caillet, the EHL alumnus who reworked his ardour for luxurious craftsmanship right into a profession at Chopard below the watchful steering of Caroline-Marie Scheufele. This dynamic hyperlink between EHL and Chopard exemplifies the fusion of hospitality and luxurious, as Jordan’s position as a Shopper Expertise Coordinator demonstrates. Be a part of us as we discover his journey and insights into the world of Chopard, and the way EHL performed a vital position in shaping his path.
The Chopard connection: an invite to excellence
Passionate. Motivated. . That’s how Caroline-Marie Scheufele, member of the proprietor household describes EHL alumnus Jordan Caillet. The Swiss graduate met Caroline-Marie in November 2021 when the well-known watchmaking and jewellery Maison staged a pop-up occasion on the Lausanne campus: One Day with Chopard.
I signed up for 2 initiatives supplied by the Maison to college students: The Manufacture Go to and the Thriller Procuring Problem for the retail division. Ultimately, my ardour for watches resulted in an invite to go to the producer in Meyrin, Geneva and finally received me concerned within the Maison’s initiatives: I could not have wished for something higher.
On the again of that, Jordan turned an envoy for the model on campus as a part of EHL Alliance. Throughout that point, I used to be additionally chosen to take part within the Thriller Procuring Problem for the retail division alongside 5 different college students. Whereas I am unable to disclose the specifics of this undertaking, it is price noting that I needed to current the outcomes to the retail group and to some members of the Household.
After this presentation, Chopard supplied him a place as a Shopper Expertise Coordinator. I really feel when individuals are good,
says Caroline-Marie.
Since beginning on the firm in October 2022, Jordan has realized why the delicate expertise he acquired at EHL are so important to the posh business, as he explains right here…
What does it imply to be a Shopper Expertise Coordinator at Chopard?
I am working at Chopard Headquarters inside the gross sales and retail division, main visits for VIP finish shoppers and retailers throughout the 2 manufacturing websites in Meyrin (Canton of Geneva) and Fleurier (Canton of Neuchâtel).
I am additionally answerable for enhancing the shopper expertise throughout their visits to Chopard’s manufactures. This entails brainstorming inventive concepts to personalize the expertise in accordance with every shopper’s distinctive profile, with the last word objective of constructing it as mind-blowing and immersive as doable.
What makes this position particularly charming is the popularity that hospitality has turn out to be an indispensable element altogether. To excel in offering distinctive buyer experiences, understanding our shoppers, their cultures, and tailoring their interactions accordingly is vital. I deeply worth the belief that the administration locations in me to refine the shopper expertise, drawing upon my background in hospitality to make sure an tailored welcome.
The essence of my position lies in delivering a wholeheartedly immersive and customized expertise to every shopper.
What’s it wish to work for a family-owned firm?
Being a part of a family-owned and run firm supplies a very distinctive expertise, one I deeply worth. The Scheufele Household stands out with their distinctive open-mindedness and impartial spirit; their humility and dedication to their craft function a steady supply of inspiration. Their approachable nature is refreshingly completely different. Working inside such a close-knit household setting is a particular expertise, the place every undertaking is fastidiously chosen and executed with shared enthusiasm. A real sense of unity permeates the groups, binding them collectively in a standard function.
Regardless of having round 800 workers members on the headquarters and 2000 worldwide, there’s an simple ambiance of mutual assist and solidarity. Our dedication extends past firm; the real ardour that drives us makes us extra than simply colleagues, we’re a close-knit household. This household spirit transcends all boundaries, and we really feel the inventive vitality flowing in any respect ranges of our actions, inspiring innovation and collaboration.
How did EHL put together you on your present place?
My 4 years at EHL performed an vital position in shaping my profession into the world of buyer expertise. Throughout my Scholar Enterprise Challenge (SBP), the fruits of our Bachelor’s diploma, I undertook consulting work for a watchmaking model—a chance that resonated with my long-term profession aspirations.
This hands-on expertise allowed me to bridge the hole between classroom concept and real-world observe. It was an opportunity to use the data I had gathered at EHL and the insights I had gained throughout my BOSC 4 internship within the watchmaking business. In essence, this sensible utility turned the cornerstone of my readiness for the skilled realm.
Furthermore, EHL’s emphasis on customer-centricity and nurturing interpersonal expertise in a various, multicultural surroundings geared up me with invaluable instruments. Understanding and assembly buyer expectations are paramount in my position, and EHL instilled in me the flexibility to understand these wants. EHL’s international group fosters the ability to collaborate successfully with folks from all corners of the globe, interact in significant discussions, and, finally, exceed buyer expectations by customized experiences.
Are you able to give an instance of personalization?
Each element concerning the shopper issues as a result of it provides a private contact to the expertise. Whether or not it is their favourite pastime, selection of wine, the identify of their furry companion, or important milestones, each bit contributes to creating a long-lasting reminiscence. Lately, we welcomed a pair on the headquarters who have been celebrating their twentieth marriage ceremony anniversary. That they had casually talked about this throughout a dialog with the salesperson a number of months prior. With this in thoughts, we stunned them with a heartfelt gesture—a marriage anniversary cake and a powerful present to mark the event. The astonishment and emotional response they displayed made it evident that such consideration to element lies on the core of our buyer relationships. It is these small gestures that distinguish one firm from one other, showcasing our dedication to customized experiences.
What’s probably the most attention-grabbing factor you’ve got realized at Chopard?
I’ve the possibility to work in two completely different departments at Chopard: one targeted on retail, serving particular person prospects (B to C), and the opposite on wholesale, the place our shoppers are retailers (B to B).
Embracing the dynamics of each B2B and B2C work has revealed to me the distinct but equally priceless points of delivering a rare buyer expertise. Every shopper, in their very own means, brings a singular perspective, and I’ve gained worthwhile insights not solely into watchmaking but in addition into their numerous lives. This publicity is kind of enlightening, stimulating my steady quest to craft distinctive, customizable experiences that depart an indelible mark on our shoppers.
Participating with the intricate world of watchmaking has not solely enriched my private data but in addition sharpened my technical acumen. I’ve had the chance to get hands-on expertise in assembling and dismantling watch actions, which has offered a deeper understanding of the intricacies of watchmaking. This newfound understanding allows me to refine my gross sales method when presenting timepieces, whereas additionally honing my capability for attentive listening and fostering deeper connections with each the craft and the clientele.
What makes an EHL pupil an asset to the posh business?
I feel you study one thing at EHL that makes you shine and makes you a passionate particular person, and you know the way to point out that keenness and motivation. Additionally, the actual fact EHL is so multicultural, you study loads from that. You see how one can react with completely different folks. At EHL they’re all captivated with various things, completely different industries, however all united by hospitality.
Jordan’s path to Chopard: A story of ardour and alternative
Within the ever-evolving panorama of the hospitality business, success tales typically emerge from surprising beginnings. This can be a story of 1 such journey, the place ardour, willpower, and a contact of destiny introduced an EHL alumnus into the world of Chopard, the Artisan of Feelings. Jordan Caillet’s transition from the halls of EHL to the corridors of Chopard stands as a testomony to the transformative energy of training and unwavering dedication.
About EHL Group
EHL Group is the worldwide reference in training, innovation and consulting for the hospitality and repair sector.
With experience relationship again to 1893, EHL Group now gives a variety of main instructional applications from apprenticeships to grasp’s levels, in addition to skilled and government training, on three campuses in Switzerland and Singapore. EHL Group additionally gives consulting and certification providers to firms and studying facilities all over the world. True to its values and dedicated to constructing a sustainable world, EHL Group’s function is to offer training, providers and dealing environments which might be people-centered and open to the world. www.ehlgroup.com
EHL Hospitality Enterprise Faculty
Communications Division
+41 21 785 1354
EHL
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