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Because the Group CEO of Subsequent Media, my journey on the earth of media has been knowledgeable by a profound connection to our nation’s numerous landscapes, vibrant tradition, and the potential we maintain as a vacationer vacation spot.
The latest heartbreaking incidence in Queen Elizabeth Nationwide Park, the place a pair on their honeymoon and their information fell sufferer to a “cowardly terrorist assault,” shook me to my core.
I handle the media’s function in shaping Uganda’s picture with a deep sense of accountability, emphasizing the significance of conveying a real but compassionate message.
In 2020, our tourism earnings plummeted by 73% to a mere $0.5 billion from a thriving $1.5 billion in 2019 as a result of devastating grip of COVID-19. However the phoenix of hope has risen from these ashes.
Civil Aviation Authority reported a exceptional restoration within the aviation sector.
In June 2023, Entebbe Worldwide Airport recorded 80,750 arriving and 80,165 departing passengers, a complete of 160,915 worldwide passengers, and a mean of 5,363 passengers per day, the best determine recorded since 2019 exhibiting that Uganda is heading in the right direction to register figures exceeding 1.8 million passengers in 2019.
Tourism has grow to be a lifeline for our economic system. Initiatives to draw extra guests and operators to our airspace have been pivotal.
How can we, as media, stability the accountability of reporting such tragic occasions whereas preserving our nation’s status and safeguarding the economic system that depends on tourism? That is the place our dedication to accountable journalism comes into play.
The media has the ability to color a vivid image of Uganda, not solely by narrating the tales of heartache but in addition by spotlighting the sweetness, resilience, and potential that our nation embodies.
It’s our responsibility to search out the appropriate stability, report details, and condemn such incidents, whereas concurrently shining a lightweight on the authorities’ devoted efforts to carry these accountable to justice.
The police, too, has a significant function on this narrative. A swift and clear response to such occasions is important. Public security is just not negotiable, and we, as media, ought to spotlight their unwavering dedication to making sure simply that.
By showcasing efficient regulation enforcement and a dedication to upholding the rule of regulation, we may help restore confidence in Uganda as a secure and welcoming vacation spot for vacationers.
Let’s take a second to mirror on our journeys.
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Many people, myself included, have traveled the size and breadth of our lovely nation. We’ve got been enchanted by the landscapes, the friendliness of our folks, and the distinctive experiences Uganda presents. These unforgettable reminiscences are what we have to undertaking to the world.
My fellow media professionals, let’s maintain up a mirror to our trade and ourselves. Let’s pledge to report with empathy and accountability.
Our phrases and pictures have profound penalties, not solely on the lives of these affected by tragedy however our complete nation’s well-being.
I urge us all to embrace our accountability to form notion and affect change. Let’s inform the world the exceptional story of Uganda – a land of breathtaking landscapes, a wealthy tapestry of cultures, and a heat, welcoming embrace that may’t be matched.
By means of our collective efforts, we are able to shield our economic system, appeal to vacationers, and be certain that the world falls in love with the Pearl of Africa over again
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