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NMG Community, the main creator of customized media experiences for luxurious and leisure journey, hospitality, and premium residential companions, has been chosen by Auberge Resorts Assortment to develop a brand new multichannel media program completely for its portfolio of one-of-a-kind luxurious motels, resorts and residences together with among the world’s most inspiring and adorned motels.
Starting this spring, an immersive digital expertise providing bespoke video content material and a bi-annual publication will probably be made accessible completely to visitors throughout all 27 Auberge properties and guests to the Auberge web site. Friends on the award-winning motels, resorts, and personal residences (accolades embrace Auberge as essentially the most awarded model on: “World’s Greatest, Readers’ Alternative,” Conde Nast Traveler; “World’s Greatest,” Journey + Leisure; “Nice Design Award,” Architectural Digest) will obtain a customized, extremely curated publication with authentic pictures and editorial from NMG’s award-winning workforce and contributors.
The documentary-style video, web site, and publication will characteristic a mixture of colourful and distinctive culinary, design, journey, artwork, style, and tradition protection centered on Auberge locations by way of the lens of native personalities, consultants, insiders, and tastemakers who will spotlight the unforgettable, one-of-a-kind experiences on provide at Auberge—a vacation spot journal for the trendy luxurious traveler.
“In an age of promoting noise, NMG presents a very distinctive alternative for manufacturers to achieve a extremely focused demographic like no different platform can provide,” mentioned Jason Cutinella, founder and CEO of NMG Community. “Our focus is not simply broad attain, it is precision. We stand behind our promise of assured viewership. Our companions’ excessive occupancy charges and built-in high-net-worth clientele are a testomony to the luxurious viewers we cater to. We satisfaction ourselves on exclusivity, permitting solely a choose variety of manufacturers to accomplice with us every season. This is not as a result of we’re restrictive, however as a result of we imagine in providing a media atmosphere that is each protected and high-quality. Our partnership with Auberge embodies the very essence of what NMG stands for: crafting one-of-a-kind experiences, each for the shoppers and our media model companions. At NMG, we’re not simply one other media platform; we’re a curated expertise.”
“We’re delighted to accomplice with NMG to launch a brand new print publication and digital media expertise that may permit us to share the wealthy Auberge Resorts Assortment story on a better scale and in a deeper, extra significant manner,” says Mike Minchin, Chief Advertising Officer of Auberge. “As we proceed to develop our portfolio of one-of-a-kind motels, resorts and residences, there are such a lot of inspiring tales to inform about our locations, properties and other people, and we look ahead to seeing NMG carry these to life by way of the lens of fascinating personalities, journey consultants and tastemakers.”
NMG boasts multi-Emmy Award-winning channels, expertly curated to foster model loyalty and drive buy intent. By way of its focused omnichannel storytelling, NMG gives companions a novel alternative to achieve discerning shoppers of their most popular content material areas, delivering genuine, informative, and fascinating experiences.
Jason Cutinella, founder and CEO of NMG Community, has all the time emphasised inventive integrity and compelling storytelling in establishing NMG’s customized channels. Established in 2009, NMG Community has been illuminating distinctive narratives with authentic video and print content material for key companions and locations across the globe.
About NMG Community
NMG Community is the main creator of customized media experiences for luxurious and leisure journey, hospitality, and premium residential companions. Our extremely focused omnichannel strategy to storytelling offers a novel alternative to attach with essentially the most refined and wanted shoppers the place they like to have interaction with content material that informs, conjures up and entertains. Along with its award-winning video, print and digital channels created for purchasers together with The Little Nell, Marriott Residences Worldwide, Shutters on the Seaside, Resort Casa del Mar, Halekulani Resort, Park Lane Ala Moana and Hawaiian Airways. View extra channels at NMGnetwork.com.
About Auberge Resorts Assortment
Auberge Resorts Assortment owns and operates a portfolio of outstanding motels, resorts, residences and personal golf equipment. Whereas Auberge nurtures the individuality of every property, all share a crafted strategy to luxurious that’s expressed by way of charming design, distinctive delicacies and spas, and gracious but unobtrusive service. Properties within the Auberge Resorts Assortment embrace: Auberge du Soleil, Calistoga Ranch and Solage, Napa Valley, Calif.; Esperanza and Chileno Bay Resort & Residences, Los Cabos, Mexico; Resort Jerome, Aspen, Colo.; Malliouhana, Anguilla; Nanuku, Fiji; Aspect 52, Telluride, Colo.; Hacienda AltaGracia, Costa Rica; and Auberge Seaside Residences and Spa Fort Lauderdale (opening late 2017) and The Lodge at Blue Sky, Utah (opening 2018) with a number of others in improvement. For extra details about Auberge Resorts Assortment, please go to http://www.aubergeresorts.com. Observe Auberge Resorts Assortment on Fb at fb.com/AubergeResorts and on Twitter and Instagram at @AubergeResorts.
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