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The brand new marketing campaign options Travelodge’s subsequent era room.
Travelodge, the UK’s first finances resort model, as we speak launches a brand new multi-million pound built-in promoting marketing campaign, which celebrates the corporate’s function as the last word enabler of the nice worth getaway – serving to tens of millions of individuals to get on the market and do their factor, whether or not that’s for enterprise or leisure, at an excellent worth.
The promoting marketing campaign makes use of a wide range of actual life tales to showcase clients selecting Travelodge as their preferrred base, whether or not celebrating a birthday; visiting youngsters at college; taking a enterprise journey or a staycation break; going to a live performance or soccer match; visiting household and pals or attending a colleague’s leaving occasion.
The brand new marketing campaign, “Higher get a Travelodge” launches tonight (Friday eighth September 2023) with two hero adverts being aired through the opening match of the Rugby World Cup, France v NZ on ITV at c.21.05 in England and Wales (Scotland and Ulster at c.22.05) after which on Channel 4 on Gogglebox at c. 21:15.
The TV adverts function two examples of on a regular basis events that play on the debates that all of us undergo in our on a regular basis lives when planning journey journeys. Utilizing humour to showcase Travelodge as the best base, the adverts function a buddy’s birthday weekend getaway and a mum and pop planning to go to their son at college.
The adverts additionally showcase the subsequent era Travelodge room, which is a part of the group’s most vital transformation so far. The brand new look room contains options clients have mentioned are vital equivalent to: bedside USB charging ports, blackout curtains, a brand new comfortable armchair and a variety of sustainable initiatives equivalent to carpet comprised of recycled fishing nets and previous plastic bottles, and low vitality lighting.
The TV adverts had been produced by award-winning movie firm, Traktor, who’ve directed commercials for Nike, Adidas, PepsiCo, Stella Artois, Heineken and Virgin Atlantic. The built-in promoting marketing campaign additionally contains radio, out of residence, digital and social channels.
The out of residence adverts can be on show in main transport areas equivalent to Nationwide Rail and London underground stations, service stations, street sides and metropolis centres. The radio adverts and digital / social content material additionally additional broaden on the totally different events the place you ‘Higher get a Travelodge’.
Travelodge labored with newly appointed unbiased artistic company, Isobel, an above the road media company, the7stars and its present digital media company, Spark Foundry, to assist launch this new marketing campaign.
Our new promoting marketing campaign showcases the various methods during which Travelodge is the right resolution to the events in life the place you “Higher get a Travelodge.”
With rooms accessible proper throughout the nation, Travelodge supplies a superb base to get out and about, whether or not it is visiting family and friends, going to an occasion or having a enterprise assembly. We’re persevering with to spend money on our UK resort portfolio, with a rolling programme to improve to our subsequent era rooms as a part of our most vital transformation so far and look ahead to much more clients selecting Travelodge. Karen Broughton, Travelodge Chief Gross sales & Advertising Officer
We’re delighted to have the chance to work with the nation’s go-to resort model on this new marketing campaign. ‘Higher get a Travelodge’ personifies the truth that whoever you’re, wherever you are going, you’ll all the time discover a great-value Travelodge resort near the place it is advisable be. Our marketing campaign will definitely put a smile on individuals’s faces and proceed to construct the love for this iconic British model. Paul Houlding, Founding father of Isobel
isobel
isobel supercharge manufacturers. They’re an unbiased, artistic company, delivering model technique and award-winning built-in communications for among the UK’s best-known manufacturers.
the7stars
Based in 2005, the7stars is the UK’s largest unbiased media company. The award-winning company is recognised for its distinctive method and manages over £450m of billings for purchasers together with Gousto, TSB, Related British Meals, H&M, Nintendo, Entain, AG Barr, Royal Mail and Individuals’s Postcode Lottery. Reflecting its progressive firm tradition, the7stars has been named as one of many high firms to work for by Greatest Firms for ten consecutive years and is Marketing campaign’s Impartial Media Company of the 12 months www.the7stars.co.uk.
Spark Foundry
Spark Foundry is the Acceleration company, a worldwide media company model inside Publicis Media. Spark Foundry’s entrepreneurial imaginative and prescient harnesses a startup spirit with a powerhouse soul that mixes an progressive enterprise method with the total assets, capabilities and market clout of Publicis Media. Spark Foundry works with among the UK’s main firms, together with Asda, Brown Forman, Currys, GSK, Kayak, Lindt & Sprungli and Meta. With 3,000 workers in 50 international locations internationally, the company leverages the very best business expertise and the rising footprint of its 60 workplaces in key markets together with the USA, UK, MENA, Poland, Australia and China.
About Travelodge
In 1985, Travelodge grew to become the UK’s first finances resort model when it opened its first resort at Barton-under-Needwood. Right this moment, we function practically 600 lodges throughout the UK, Eire and Spain and yearly welcome over 21 million friends.
With rooms from £38 or much less, Travelodge is the best base for all enterprise and leisure journeys and we intention to supply clients the placement, worth and high quality to swimsuit all their journey wants.
We’re presently seeking to broaden our UK resort community and we’ve recognized an extra 300 areas the place we wish to open a Travelodge resort.
Travelodge employs over 12,000 workers and is devoted to creating an surroundings the place everybody can be taught extra, earn extra and belong.
The Travelodge Press Workplace
+44 1844 35 8703
Travelodge
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