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Since shopping for our campground property this summer time, we’ve been on a crash course in land possession.
Along with designing the park itself, we dove into every little thing from working with the Colorado Division of Transportation to research how our RV park will affect freeway visitors stream to easily determining find out how to get mail. (After which getting mail final week that claims FINAL DISCONNECT NOTICE from the gasoline firm who was apparently sending us mail for 2 months nevertheless it all disappeared into the USPS abyss…smh)
We’ve liked attending to share this course of with you particularly after listening to what number of different RVers have additionally considered working their very own park!
For years, RV parks have been actually our dwelling. Most nights of the 12 months we spent camped in an RV park someplace within the nation, so we’ve stayed at each sort of RV park over time.
RV parks the place after we drove away neither of us may keep in mind the identify.
RV parks that have been really trailer parks (Google Maps nonetheless hasn’t realized that there’s a distinction!)
RV parks that have been simply parking heaps.
RV parks the place we by no means ever needed to depart as a result of we had good wifi, sizzling showers, and onsite mountaineering trails.
RV parks with free breakfast (really I feel it was solely ever one park and so they served frozen waffles, however hey I nonetheless keep in mind it…seven years later!)
RV parks the place I listened to the waves exterior my window.
RV parks the place I listened to the couple subsequent door whose open window was 3 toes away from mine.
We’ve skilled the nice, the dangerous, and the knocking on our door at 8 AM that we had two hours to depart as a result of our riverside campsite was going to flood as quickly as they opened the dam. 🏃♂️🚌
For essentially the most half, our tenting experiences have been common. Common wifi. Common facilities. Common campsite. (With a number of notable exceptions—listed here are our favourite campsites ever!)
There are a whole lot of causes this occurs, however one ignored cause is that the majority RV parks attempt to attraction to everybody. Tent, RV, cabin—they’ve crammed all of it in. All of them have the identical primary facilities each different park within the space has (showers, laundry, wifi). A lot of the parks are sometimes so comparable that all of them mix collectively in your head.
Heath and I made a decision that we wish our park to be totally different. Not simply within the we-don’t-want-to-be-average means, however we wish it to be clear who our park is for and cater particularly to these varieties of campers.
After so a few years of touring, we’ve by no means stayed at a campground that catered to our wants as full-time RVers engaged on the highway. These are our individuals. And people are the individuals we wish this campground to be for. Folks such as you.
This implies establishing a park with the facilities that digital nomads and RV entrepreneurs need—like dependable high-speed wifi.
We’ve had pushback on this concept. Not the wifi, persons are pumped about that. However this concept that we might cater each side of our park to this area of interest of campers engaged on the highway.
Folks have requested:
Aren’t we alienating different campers?
Aren’t we anxious that we are going to lose enterprise by focusing our campground on this smaller area of interest of vacationers?
However the reply isn’t any.
As a result of after we began the RV Entrepreneur Fb group and podcast in 2016, individuals had the same response. Aren’t there too few individuals on the lookout for that? Isn’t the area of interest too small to make for a great enterprise?
Nope.
There are over 18,000 individuals in that Fb group and 200+ episodes of the RVE podcast. The viewers is unquestionably smaller than specializing in all RVers and even niching all the way down to all full-time RVers (there are over a MILLION full-timers alone). However Heath noticed a tiny gap available in the market and swooped in.
By specializing in a smaller area of interest of campers, we may higher serve a nook of the market that wasn’t getting any consideration.
(Facet be aware: In case you’re making an attempt to determine a goal marketplace for your online business, Heath dives into this concept of niching down on this 11-minute podcast episode)
I discussed final week how we arrange an account on Hipcamp to host campers on our property earlier than we break floor this winter. It’s been an incredible check run for this concept of making a campground particularly for this rising group of distant staff.
With out saying “we cater to nonretired full-time vacationers” or “we’re targeted on supporting digital nomads” or “camp with us in case you work remotely”, listed here are a number of messages we’ve gotten from campers requesting to e book at our campground:
“Planning a surf journey to Montrose river park. Want wi-fi through the day to work a bit.”
“My work is distant so I might be bringing it with me for the week and we’ll be touring through the weekend. It’ll be my first time working away from dwelling and I’m excited to discover one other metropolis within the course of!”
“Your fiber web was actually the clincher as a result of we might want to add a whole lot of footage whereas we’re there. I needed to ask what your add speeds are?”
We didn’t promote on our itemizing that these are precisely the kind of campers we wish to serve. All we stated is that we have now fiber web and a coworking house and it attracted precisely the form of campers we’re on the lookout for. (We at the moment have 300 up and down, and can improve to 1 GB up and down as soon as we open for actual subsequent 12 months, BTW.)
Do we are saying no to the tenting requests from individuals who aren’t engaged on the highway?
After all not!
We don’t even ask in case you plan on working throughout your keep. How bizarre wouldn’t it be if we did?
However by focusing our park on the facilities that we all know our perfect camper is on the lookout for, our perfect camper discovered us. They noticed our facilities and critiques and acknowledged that this property was for them.
I believe that with a bit search engine optimization one thing comparable will occur as soon as we’re an operational RV park competing with different parks in our space.
Niching down is without doubt one of the extra intimidating features of creating our park as a result of in a means it feels such as you’re deliberately limiting the quantity of people that can pay to camp with you. But it surely additionally means we are able to serve a selected group of campers higher than each different RV park within the space and enhance our bookings.
Simply as RVing is rising in popularity than ever, the alternatives for distant work and working a cell enterprise are plentiful. Our purpose is to create a tenting expertise that allows distant staff to journey extra by providing the facilities they should work on the highway whereas tenting a stone’s throw away from lovely out of doors locations.
As a result of there’s actually nothing higher than ending your workday and heading straight into views like this 😍
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