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Taking that little further time to analysis and plan your social media content material pays off in the long run
I eat a variety of social media as of late as a result of I need to know what’s occurring round me and so I can carry on high of traits and updates in my subject.
However I additionally watch to see what different creators are as much as and the way they’re presenting Ho Chi Minh Metropolis, its meals and its folks to their followers.
As a result of a aim of mine now’s to develop my YouTube channel, I’ve been taking a eager curiosity in what these ‘fly in-fly out’ YouTubers are highlighting about our nice metropolis.
Most of them are on a good price range…and due to algorithm anxiousness, are eager to maneuver on to the subsequent vacation spot…
And it might come as no shock that the majority of them are serving up the identical observations as the remainder concerning the site visitors (motorbikes), climate (it’s scorching) and meals (Saigon’s finest banh mi).
Which is okay, I get it.
Most of them are on a good price range, they keep on the town for only one or two nights, and due to algorithm anxiousness, are eager to maneuver on to the subsequent vacation spot to convey us their subsequent piece of thrilling content material.
Nevertheless, with such a good schedule, one thing has bought to provide, and often, that’s correct analysis.
I don’t know what number of instances I’ve seen a video pop up on my feed this month claiming Banh Mi Huynh Hoa as the most effective you’ll get in Saigon.
It might be true, I don’t know, it is a cracker and deserves to be within the working.
However there should be a whole lot, if not, 1000’s of banh mi retailers and stands in Ho Chi Minh Metropolis of assorted tastes, sizes and costs that might throw their nonla into the ring.
However Huynh Hoa (colloquially often called ‘the lesbian banh mi‘) will get all of the love, with the reason is, one could conclude, that it’s low hanging fruit (The Lunch Girl involves thoughts).
The factor is, there’s an equally good one at about the identical value only a 15 minute stroll away known as Banh Mi Ba Huynh.
Nobody appears to cowl it; no less than, it doesn’t present up on my feed.
You actually ought to give it a strive subsequent time you’re within the space to see what I imply, and hey, even share a pic of it in The Bureau Asia Group in the event you like.
Which brings me to my newest video.
For quite a lot of causes I haven’t been in a position to journey as a lot as I’d’ve preferred to date this 12 months, however there’s an upside to it.
It’s pressured me to look nearer to house for issues to characteristic in my content material; issues that I’ve ignored or just hadn’t opened my eyes to till now.
It’s taught me that I don’t have to journey far and broad for an attention-grabbing story and doubtlessly better views. It’s true that always the most effective tales are proper at the doorstep.
Take the bun bo Hue I characteristic within the video above. It rapidly grew to become obvious after a couple of visits that Phuong Linh was serving up one thing particular.
I bought into the behavior of asking different diners what they considered her bowls of Hue’s most interesting noodle soup, and overwhelmingly, the response was at all times that it’s the most effective round.
It had solely taken me about three years to search out it!
However because of quite a lot of causes, together with researching and planning prematurely, I believe my video has turned out significantly better than if I’d simply lobbed up and began filming.
From reminiscence, I believe I filmed and ate at Phuong Linh’s on three events earlier than I used to be pleased with what I’d shot.
I perceive that this method isn’t at all times sensible, particularly on journeys out of the town or overseas, however on condition that Phuong Linh’s is walkable from my residence, I believed the easiest way to do it justice was to take my time, get to know Phuong Linh a little bit bit, and, in all probability most significantly, truly eat her specialty greater than as soon as over a time period.
Whereas this technique will restrict me to publishing simply two or three long-version movies per thirty days, it means (I hope) that I gained’t be held hostage to that darn algorithm and really be capable of benefit from the technique of bringing tales like this to you in a extra correct and interesting method than what itinerant YouTubers appear to be dishing up.
Comply with me on Instagram @mattcowanasia
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